Demographics: Caucasian Female 37 years Employed Divorced Reside- Apartment with daughter New Hampshire

Persona 1
The independent mother

Needs: Reliable vehicle to transport daughter to and from day to day activities Challenges- working enough to make ends meet Searching for affordable car loan Online Behavior: Uses- Twitter, facebook and blogs They consume information based on health, beauty, cars, and education Uses our blog and twitter the most

Demographics Single Caucasian 45 Male Employed Married- Wife 1 Son Home owner New Hampshire Needs Reliable transportationChallenges- work is dependent on transportation Searching for affordable and reliable car loan

Persona 2
Caregiver Bob

Behavior Uses- facebook They consume information about MTW and car loans Uses the internet the most to research best options

P e r s o n a 3
T h e N e wF a m i l y

Persona 4
The College Graduate

Demographics 21-28 Living with parents/apartment Student loans Single Former Student Employed

Needs Reliable, worry free vehicle Enough income for car payment and student loans Challenges- Receiving enough income

Online Behavior Uses- Twitter, facebook, and blogs Searches online for health, budget/saving, credit, and car loans Possible online searches- money saving tips, health and beauty recommendations, cheap car loan, recent college grad, sports groups, community building