laboratory animals receive an electric shock, they will learn to fear the tone. If, next, a light is alsoturned on at the same time as the tone sounds, and then a shock is received, the animals don't learnto fear the light; they continue to fear just the tone.[2] My colleague Ivan Tyrrell and I have arguedelsewhere that it is just this perception of a meaningful relationship that generates consciousness.[3]So behaviour therapy was superseded by cognitive behaviour therapy (CBT), which is based on anuneasy alliance between conditioning theory and cognitive appraisal theory — the idea that the waywe think and make our judgements affects our behaviour. This alliance arose because of thedemonstrable failures of conditioning theory to account for neurotic types of behaviour, especiallyin humans. For instance, how could conditioning theory explain why people can develop a phobiaabout snakes, to the point of shaking when they see a picture of a snake, when they have never actually come across a snake in their lives? However, it has become increasingly clear that thecognitive system only takes computational decisions, such as calculating which product offers the best value for money, so the alliance is becoming more and more compromised. In complex or ambiguous situations, it is the emotional brain that takes the initial decisions.[4] We see anunfamiliar manlike shape looming out of the lonely field in the dark and instantly feel fear as our bodies mobilise for fight or flight. Then our cognitive system kicks in and only at this point do werealise that we are looking at a scarecrow, and call off the red alert. Thus we can see that, for our survival's sake, it is the quicker emotional process that guides our responses in such circumstances,even if they are later informed by the cognitive system.Much of this confusion is due to a failure to understand the pain–pleasure recall principle.
The pain–pleasure recall principle
Pain involves negative or 'avoidance' emotions — we feel bad or we avoid a situation in which wemight experience pain. Pleasure involves positive 'approach' emotions – we feel good or seek out anexperience that will make us feel good. (This even includes the experience of anger because whenwe are angry we are both motivated to do something — go forward — and get satisfaction fromfeeling power.) The pain–pleasure recall principle holds that, when pain and pleasure are bothexperienced in connection with a given stimulus, irrespective of the order in which the pain and pleasure occur, the memory of that experience will be encoded so that the recall of the pain (thenegative feelings) precedes the recall of the pleasure (positive feelings) associated with it. I havefound it useful to call these memories ‘molar memories' because they have two emotional roots: theone that was painful and the other that was pleasurable. The pleasurable aspect of the experiencehas to stay outside of consciousness because, when a pattern match is triggered by a similar situation in the future, the negative feeling needs to be experienced first, so that risk assessment cantake place. This order of events is essential, survival always being the top priority. Only if thenegative feeling is defused by some response or not acted upon, mentally or physically — for instance, if we don't experience deep disgust or run away from the situation — will the positivefeeling be aroused and come through to consciousness.It is essential, I suggest, that pleasure and pain experienced in connection with the same event arecoded separately like this (with the memory of the pain being accessed first, so that an informed risk assessment can be made before indulging in the pleasure again). If the negatives were not evaluatedfirst, access to an expectation of reward might lead to a down-playing of the risks involved. Thiscould prove fatal if, when the reward seemed sufficient, it led animals to ignore the lessons of experience.If, however, after an automatic risk assessment, we perceive that the negative feeling which patternmatches to our current situation is not relevant, then the positive feelings will be activated by thememory. This triggers a dopamine rush, which we experience as desire. If we act upon this desireand experience satisfaction, the pattern is reinforced. If, however, pain is experienced as a further consequence of that action, this will become coded as part of our conscious, stored negative
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