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The Ez Guide To Mobile MarketingWith Keywords
May 2009
 
Table Of Contents
Introduction To The Ez Guide To KeywordsAbout Ez TextingKeywords: The What & The HowUses & Examples Of Keywords On A Shared Short Code
 
Introductory Note
 
If you’re an active texter, chances are you’ve already used a mobile keyword. Evenif you don’t text that often, you still might be familiar with keywords, even if you don’trealize it. At stadiums and arenas around the country, keywords allow fans to participate inthe fun – voting on songs to play and answering trivia questions. Keywords are what youtext in to the short code to make your choice. You might see a question like this on thescoreboard:
How Many Innings Are In A Baseball Game? Send A Message To 313131: Text A To Vote 8 Innings, Text B To Vote 9 Innings, Or Text C To Vote 10 Innings 
.Voting is but one powerful use of mobile keywords. We’ve highlighted it as anexample of keywords in action because so many people will be familiar with the concept.As you’ll see in this guide, keywords power mobile coupons and contests, allowconsumers to join your marketing list from their phone, and even let you send out masstext messages when on the go.Lastly, for brevity’s sake, from here on in we are going to simply say ‘keywords.’
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