High Quality
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2008
Thesis
Ben Morrow
[GOOGLE’S SUCCESS]
While other companies were busy cramming the most ads possible on their homepages orsqueezing every last hour of productivity out of employees, Google created an enjoyable experiencefor every party involved in the company including users, employees, and investors. Google’s successhas come as a direct result of keeping people happy.
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TABLE OF CONTENTS
Internal Analysis ....................................................................................................................................................................10
Mission Statement ............................................................................................................................................................10
Financial Analysis .............................................................................................................................................................11
Value Chain Analysis .......................................................................................................................................................12
Value ..................................................................................................................................................................................13
Rarity.................................................................................................................................................................................13
Imitability ........................................................................................................................................................................13
Substitutability..............................................................................................................................................................14
Strategic Direction ................................................................................................................................................................14
Strategy .................................................................................................................................................................................14
Start-ups ..........................................................................................................................................................................18
Acquisitions ....................................................................................................................................................................18
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Structure ...............................................................................................................................................................................19
Culture ...................................................................................................................................................................................19
Leadership ...........................................................................................................................................................................21
Conclusion ................................................................................................................................................................................23
Appendix C ...........................................................................................................................................................................26
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