Description

An analysis of Google's business inside and out.

While other companies were busy cramming the most ads possible on their homepages or squeezing every last hour of productivity out of employees, Google created an enjoyable experience for every party involved in the company including users, employees, and investors. Google’s success has come as a direct result of keeping people happy.

Written by Ben Morrow. A thesis for the Management Honors Program at the University of Texas at Dallas in 2008.

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For more information visit http://benmorrow.info/thesis/