blog three times during the semester. The final component is to use Twitter to share your work. Your Instagramphotos and blog posts all should be tweeted with a link using standards I go over in class.
The goal for this assignment is to think visually and see it wherever you go. Instagram is nice becauseit adds mobility to the ability to take photos. This is a class that is immersing you in visual communication and Iconsider this assignment the backbone of the whole semester. You will be required to upload a photo every dayto Instagram. The theme and photo subjects up to you, but I want to see some thought put into what you take (i.e.no pictures of your ceiling just to do the bare minimum). I will show you on the first day how to take and uploadthe photos. I will be looking at time stamps be diligent about this because it’s easy points that you’ll lose by beingdisorganized or lazy.
You will be held to professional journalistic standards in this class, since anything lesswould be a disservice in terms of preparing you for a career. You should think of this class as a job. That meansshowing up on time and ready to work. It means doing your best and most creative work and meeting deadlines.The aim of this class is to learn visual communication principles and skills that will serve you in important ways ina variety of professional settings. As a manager, for instance, you might be part of a team that works on acommunication project. Other members of the team could be writers and editors, photographers, videographersand designers. As a member of the team, you need to understand visual communication principles so that youcan contribute ideas in conceptualization and development of the presentation. You might also use these skills tobecome a communications entrepreneur or consultant.My emphasis in grading your assignments will be whether you have applied appropriate principles to yourprojects. The artistic quality of your efforts will be secondary. We will be using basic software and other tools thatwill yield less professional results than more expensive and complicated systems. We are doing this so that wecan concentrate on the principles of visual communication, without spending a great deal of time learning to usethose more complicated systems. Throughout the class, you should be demonstrating that you understand theprinciples in a way that would allow you to work with other professionals, who could execute a more polishedfinished product.Here are the guidelines I will use in evaluating your projects.
Meets high standards in terms of clear presentation and application of visual communication principles.Demonstrates extra effort with organization, creativity, style, and a good sense of audience. Shows originalthought and a solid understanding of the assignment and the requirements of the project.
An acceptable demonstration/application of visual communication principles, but could benefit from somechanges in presentation. Demonstrates a good understanding of the assignment and the requirements of theproject.
Needs substantial revision in terms of organization and presentation. Shows little originality of thought. Showsa weak understanding of one or more of the principles of visual communication.
Needs complete revision, starting at the conceptual stage. The work demonstrates a weak understanding ofvisual communication principles, of the assignment, and/or a weak grasp of the requirements of the project.
Complete failure to grasp the goals of the assignment or the principles involved in completing it successfully
Much of your work will be done in the department’s computer labs on the third floor of Coppee Hall. Some of yourassignments will be completed during class and some will require you to work on your own time in the lab. Thelab is available to you every weekday; the building is open 9 a.m. to 5 p.m. If another class is meeting in the lab,