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Measuring Digital Media
Shabbir Imber Safdar, FounderVirilionInc.ssafdar@virilion.com@ShabbirSafdar(twitter)www.virilion.com(day job)www.truthypr.com(professional blog)
 
What Is Broadcast?
“Talking without listening (or measuring)”
You are broadcasting when you:•Send out a TV signal•Send e-mail to a list without lookin at the resonse oreffectiveness•Talk on twitter without paying attention to the replies•Publish blo osts on our website without measurin how effectivethey are at getting to a closeInshortwheneveroucommunicatewithoutameasurableask you are broadcasting, no matter how new and hip the technologyyou’re using.
 
Why Measure?
You compete for attention for your cause with people that sellshoes, jewelry, and many other luxury items.You owe it to your cause to make your content as compelling aspossible.
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