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TheSocialMediaUseofObamaandMcCain
ThecorrelationbetweentheuseofsocialmediaWebsitesamongdifferentagegroupsandtheinfluenceofsuchsitesonthe2008presidentialelection.
byDaveRigottiAnadaptionofhisthesisaspartialfulfillmentoftherequirementsfortheBachelorofBusinessAdministrationDegreewithHonorsinMarketingfromTheUniversityofToledo.
 
Rigotti,Dave|TheSocialMediaUseofObamaandMcCain
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 AbouttheAuthor
DaveRigottiisawriter,speaker,andInternetmarketer.He’swork(s/ed)withsomeofthemostwell‐knownandinfluentialbrandsintheworld,conductingsearchengineoptimizationanddevelopingmarketingcommunicationstrategies.InJuly,hewillbejoiningMicrosoftasaconsumer‐focusedmarketeronBing(formerlyLiveSearch),Microsoft’ssearchengine.DaverecentlygraduatedfromTheUniversityofToledo(BBAwithHonors,magnacumlaude,2009)aftermajoringinmarketingandentrepreneurship,familyandsmallbusiness.ThisPDFisanadaptationofhisthesis.BesuretovisithisblogandfollowhimonTwitter.
 
Rigotti,Dave|TheSocialMediaUseofObamaandMcCain
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Disclaimer/LegalInformation
AllcontentscopyrightC2008‐2009byDaveRigotti.Allrightsreserved.Nopartofthisdocumentortherelatedfilesmaybereproducedortransmittedinanyform,byanymeans(electronic,photocopying,recording,orotherwise)withoutthepriorwrittenpermissionofthepublisher.LimitofLiabilityandDisclaimerofWarranty:Thepublisherhasuseditsbesteffortsinpreparingthisbook,andtheinformationprovidedhereinisprovided"asis."DaveRigottimakesnorepresentationorwarrantieswithrespecttotheaccuracyorcompletenessofthecontentsofthisbookandspecificallydisclaimsanyimpliedwarrantiesofmerchantabilityorfitnessforanyparticularpurposeandshallinnoeventbeliableforanylossofprofitoranyothercommercialdamage,includingbutnotlimitedtospecial,incidental,consequential,orotherdamages.Trademarks:Thisbookidentifiesproductnamesandservicesknowntobetrademarks,registeredtrademarks,orservicemarksoftheirrespectiveholders.Theyareusedthroughoutthisbookinaneditorialfashiononly.
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peachpittv

Fascinating presentation. I work for Peachpit Press and wanted to let you and your readers know that we just published a book by Rahaf Harfoush, (a volunteer on the Obama campaign) 'Yes We Did! An inside look at how social media built the Obama brand.' This book looks at some of the important technological innovations that made many aspects of the Obama campaign possible and examines the political decisions that allowed the Obama team to be innovative with their social media strategy. A sample chapter of this book is now available on our site. Enjoy! http://tr.im/nsR2

reply06 / 04 / 2009
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