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i. What Creates Good Design Online?
Could it be that there are three primary pillars that support goodwebsite design? This review suggests that the grouping of Presentation, Communication and Interaction are notable in theirinfluence on websites achieving success or falling short.
1.
Presentation
Presentation governs many initialimpressions of design successonline; it is the look, the feel, theemotions called up by the use of colour, line and form to guide theeye, to respond and visually speakto the user on mouse-over.Good presentation never detractsfrom content, but supports it,supports understanding and itbuilds the metaphorical ideas andmessaging semiotics thatdetermine the response to the siteby the collective user unconscious.Good presentation is also never ameans to its own end; it shouldembrace and reflect the colours,forms and themes that havemeaning and credibility in societyand use these elements asshorthand for understanding.
2.
Communication
Communication is the immediatefollow-on from Presentation.Fundamentally, the goal of awebsite today is no different thanit has always been; it is a mediumthrough which communication isfacilitated and ideas exposed.Good communication manages toprovide just enough motivatingdata to fill the containers set bypresentation, it adds greaterbreadth of understanding to theoverall website philosophy andgives knowledge to the user.Good communication serves asboth an end and a means; it is atonce the data sought by websiteusers, but also has an inherent roleas a director and wayfinder toother communication within andwithout the website.
3.
Interaction
Interaction is a curious mix of bothPresentation and Communication;it is the technical and visualprocess flow that segues andshuttles the user in, through andout of the website. Goodinteraction wins and keeps users.Good interaction is a deft touch,silently shuttling the user to-and-fro and providing the motive forcebehind the absorption of presentation and communication.It lives in clicks, mouse-overs, dataentry; it is both passive and active.Good interaction will immediatelymake the user feel at home, itbuys time and draws the user intothe website. By contrast, badinteraction is off-putting, rejectingand pushing users away from thewebsite.
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