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Add banners to your website and reduce cost of advertising.Banners are effective, they save money, we have measured their impact onadvertising spend.Banners are particularly useful for people who already have a great website withloads of visitors, to redirect to a new site promoting a new product or service.Add a banner to your page, and then link that banner to your contact page if youwish customers to complete a sign up form. Just add a page to host your contactform, and then make the banner link to the contact form page.For Blogger, you have three size requirements for pictures:269 Pixels Wide483 Pixels Wide760 Pixels WideIf pictures are larger, Blogger will reduce the picture to fit, assuming the banneror picture was bigger than the size you are trying to fill. . Sometimes the 483Pixel wide gadget gets tricky, so you need to make gadget. Position gadget intopage section. Save gadget. Save. Then re edit, remove image. Add image – thenthe picture knows to resize to 483 Pixels wide, rather than 269 pixels wide.Banners can reduce your cost of advertising – people are more likely to click abanner advert – we measured this and found a 5 times improvement for bannersadverts versus text ads on AdWords.Where to get and make banners and buttons? I use and recommend the SlumDog Affiliates program for a whole host of useful tips and resources – seehttp://www.slumdogaffiliates.com/ Banners provide a much better click through rate than text adverts on AdWords.Google makes 25% more money than Microsoft now, thanks to AdWords so besure that you follow advice to reduce costs associated. Whereas you might placea text ad on AdWords and get charged 15 cents everytime someone clicks onyour text ad, placing the banner ad on content advertising, where Google sitesyour banners on other people’s websites, will achieve a better click through rate,and reduce the cost per click to 3 cents per click. Google also now make displayads that we found marginally more effective than banner ads. Anyway, 3-centbanners get you 5 times more customers per buck, raising your chances of getting a sale.Google requires banners to be specific sizes and under 50k size, so save bannersas jpegs and do not save glitter ads as these are usually larger than 50K, becausethey are Gif images. You can save as Gif, and then save as Jpeg if you want tohave the glitter effect, though the animation won’t happen, the Jpeg justrepresents one frame of the glitter sequence.The Google AdWord banner sizes requirements are as follows:468 x 60 Banner728 x 90 Leader board250 x 250 Square200 x 200 Small Square336 x 280 Large Rectangle300 x 250 Medium Rectangle
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