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Packard Working Session: Network Effectiveness Notes-May27

Packard Working Session: Network Effectiveness Notes-May27



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Published by: bbosker on Jun 05, 2009
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Network Effectiveness and Social MediaStrategy Map
Interactive Working Sessions for Packard Foundation GranteesMay 27, 2009
The most pressing issues we hope to address today:
Move network out of being a hubFacilitate more of a dialogue and connection among membersMetrics and measurement (how to know if you’re succeeding)How to prioritizeHow to connect with people who are not necessarily familiar with thetechnologyHow to network with VPs of multinational companies—who aren’t online,don’t want to be public, want to keep a low profile as they’re experimentingwith strategyHow to mobilize informal networks for specific outcomes (e.g., public policychanges)How to connect people across a broad spectrum of geographic localesHow to address connectivity, versatility, comfort issues around using theinternetBetter understand best practicesHow to launch a new network (how to manage governance of network, whatto consider when starting a network)Addressing risk management of networkMobilizing active and equal participation in the network (not just us activatingthe network—empower others to contribute)Empowering network membersDecentralizing networkTapping into networks for fundraisingMaintaining quality control while supporting bottom-up activityFinding complimentary partners within your networkHow to tap into online constituencyAddressing internal organizational challenges: how to explain internally theopportunity of networking online and incorporate it into work we doDevelop new technological tools (e.g., website, client tracking database)How to get people to adopt what we buildOvercoming the generational divide among members—how do we avoidpeople feeling left behind by our transition online?How to use technology to facilitate network activityHow to tap into social media tools (beyond email listserves)Working with partners/teams to help them expand and spread theorganization’s message1
Using networks for cost effective, broad scale education—across financial,language, religious barriersSoliciting more engagement from people doing work in the field (e.g. in Asia,Africa, Latin America)How to construct a network, draw people into network, get individuals tosubmit content to networkHow to use networks to keep alumni a part of organizationEngaging students and campus partners; connecting mentors and peoplethrough the networkHow to get a dialogue going among network member without having to put inall of the initial contentOvercoming barriers to collaboration —breaking through “turfiness” betweenorganizations; confidentiality concernsBetter understand case studies around networks and successful networkbuildingUse emerging technologies to communicate in an accessible way, whilemanaging information overload (many partners overburdened with largeagendas, hard for them to juggle incoming information )How to get beyond simple exchange of information to create a learningnetworkHow to build networks and expand
Our Goals, Hopes, Successes for Today 
Find ways to make people comfortable enough to share content andinformation on the web—how to create a safe spaceBetter understand the culture and dynamics of networks: who’s at the center,who’s outside, pushing in, pulling out; who’s reacting to the networks. Andhow do you change the network once it’s in place?Understand distinction between partnerships and ecosystemsHow to address the difficulty of convincing people to share content onlineDevelop strategy to keep momentum going (internally and externally, asyou’re building, growing network)Understand how to balance offline and online communicationUnderstand how to monitor and track progress online, as well as in network
Our Additional, Emerging Questions
How do we get past internal resistance to change?It’s a huge investment of time on their part and ours: how should we strategicabout choosing and trying tools?2
How do we capture the result of things happening that we’ve catalyzedthrough our tools in the mini-hubs?
Network Basics Presentation: Participant Questions and Comments
Crowdsourcing and the changing definition of expertise: What are thetensions at play with crowdsourcing? Is the definition of an expert changing?
 The question of expertise and accuracy still open
It’s necessary to balance top-down, bottom-up information flows
SARS example (from presentation) is a good example of balancebetween the two: doctor’s expertise is critical to understanding theissue, even as pull information from varied sources.
No one expert exists, but there is still a role with people with deepknowledge and technical skills
When crowdsourcing, one might solicit input from many people, butnot necessarily include it all (not all content is created equal, choosingis important)
Crowdsourcing and publishing: Still hard to develop a quality body of work out of crowdsourcing. Experts are still needed.Ways of Working Wikily: One aspect not included in list of attributes is theability to draft
A key part of Working Wikily is indeed the ability to capture learnings,learn from mistakes, and make new mistakes
Working Wikily means to prototype and “fail fast”Different Kinds of Management for Orgs and Networks: Is the continuum (see“Established Ways of Working vs. Working Wikily,” Monitor Institutepresentation) different for networks and organizations? Or are there similardecisions regarding the different styles of management that must beaddressed by both types? Are there different styles of management fororganizations and networks regarding Working Wikily or do the samebehaviors apply?
Expectations around how people expect to be engaged is changing:membership now is not just writing a check and receiving a calendar
Well-established networks can themselves move towards the more“established ways of working”, more “organization” behaviorManaging investment and Returns: How much time does it take up front tofinally feel like the network isn’t completely centralized, but that the networktakes a life of its own?
It’s important to find champions who will bring other people into theconversation
In launching a network, we don’t want to launch it in a way that it’ssolely top-down. But on the other hand, there’s tension in our3

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