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Chapter 2 Competing withInformation Technology
James A. O'Brien, and George Marakas.Management
 
Information Systems with MISource2007, 8
th
ed. Boston, MA: McGraw-Hill, Inc.,2007. ISBN: 13 9780073323091
 
Chapter 2 Competing with Information Technology
2
Identify several basic competitive strategies and explainhow a business can use IT to confront the competitiveforces faced by a business
Identify several strategic uses of IT and give examplesof how they give competitive advantages to a business
Give examples of how business process reengineeringfrequently involves the strategic use of IT
Identify the business value of using Internettechnologies to become an agile competitor or to form avirtual company
Explain how knowledge management systems can helpa business gain strategic advantages
Learning Objectives
 
Chapter 2 Competing with Information Technology
3
Technology is no longer an afterthought inbusiness strategy, but the cause and driver 
IT can change the way businesses compete
A
strategic information system
is anyinformation system that uses IT to help anorganization…
Gain a competitive advantage
Reduce a competitive disadvantage
Or meet other strategic enterprise objectives
Strategic IT
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