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Chapter 9 ElectronicCommerce Systems
James A. O'Brien, and George Marakas.Management
 
Information Systems with MISource2007, 8
th
ed. Boston, MA: McGraw-Hill, Inc.,2007. ISBN: 13 9780073323091
 
Chapter 9 Electronic Commerce Systems2
Identify the major categories and trends of e-commerce applications
Identify the essential processes of an e-commercesystem, and give examples of how they areimplemented in e-commerce applications
Identify and give examples of several key factorsand Web store requirements need to succeed in e-commerce
Identify and explain the business value of severaltypes of e-commerce marketplaces
Discuss the benefits and trade-offs of several e-commerce clicks and bricks alternatives
Learning Objectives
 
Chapter 9 Electronic Commerce Systems3
Introduction to e-Commerce
Electronic commerce encompasses the entireonline process of 
Developing
Marketing
Selling
Delivering
Servicing
Paying for products and services
It relies on the Internet and other informationtechnologies to support every step of theprocess
of 00

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