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Chapter 11 DevelopingBusiness/IT Strategies
James A. O'Brien, and George Marakas.Management
 
Information Systems with MISource2007, 8
th
ed. Boston, MA: McGraw-Hill, Inc.,2007. ISBN: 13 9780073323091
 
Chapter 11 Developing Business/IT Strategies2
Discuss the role of planning in the businessuse of information technology, using the scenarioapproach and planning for competitive advantageas examples
Discuss the role of planning and business modelsin the development of business/IT strategies,architectures, and applications
Identify several change management solutions for end user resistance to the implementation of newIT-based business strategies and applications
Learning Objectives
 
Chapter 11 Developing Business/IT Strategies3
Planning Fundamentals
Information technology has created a seismicshift in the way companies do business
Just knowing the importance and structure of e-business is not enough
You must create and implement an actionplan that allows you to make the transitionfrom anold business design to a new e-businessdesign
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