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Chapter 5 DataResource Management
James A. O'Brien, and George Marakas.Management
 
Information Systems with MISource2007, 8
th
ed. Boston, MA: McGraw-Hill, Inc.,2007. ISBN: 13 9780073323091
 
Chapter 5 Data Resource ManagementChapter 5
2
Explain the business value of implementing data resourcemanagement processes and technologies in an organization
Outline the advantages of a database management approachto managing the data resources of a business, compared to afile processing approach
Explain how database management software helps businessprofessionals and supports the operations and managementof a business
Provide examples to illustrate the following concepts:
Major types of databases
Data warehouses and data mining
Logical data elements
Fundamental database structures
Database development
Learning Objectives
 
Chapter 5 Data Resource ManagementChapter 5
3
Case 1 Sharing BusinessDatabases
Amazon’s data vault
Product descriptions
Prices
Sales rankings
Customer reviews
Inventory figures
Countless other layers of content
Took 10 years and a billion dollars to build
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