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Internet Marketing Handbook Series
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contents
01

1.Introduction
2. Why advertise on mobile?
3. The mobile consumer
4. The mobile advertising market in the UK
5. Understanding the mobile user experience,

why it\u2019s di\ue001\ue001erent to online and
traditional media

6. Integration with other media
7. Brie\ue000ng a mobile campaign
8. Planning and implementing a

mobile campaign
9. Mobile creativity and how to get the most
out o\ue001 your media space
10. Evaluating and measuring the success
o\ue001 your mobile campaigns
11. The \ue001uture o\ue001 mobile
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