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 SO…. YOU WANT TO BE A MARKETER?
 INTERNET MARKETING GUIDE 
PUBLISHED BY:
PROFIT SEEKERS NETWORK 
 
 SO…. YOU WANT TO BE A MARKETER?
PUBLISHED BY:
PROFIT SEEKERS NETWORK 
INTRODUCTION ..............................................................................................................6
F
ORGET
 
EVERYTHING
 
YOU
’
VE
 
HEARD
 
BEFORE
! ...........................................................................8D
O
 
YOU
 
HAVE
 
WHAT
 
IT
 
TAKES
 
TO
 
BE
 
AN
 
E
-
ENTREPRENEUR 
? .........................................................9T
HE
I
 NTERNET
 —Y
OUR 
 
BUSINESS
 
TOOL
.................................................................................11T
HE
 
RIGHT
 
PRODUCT
 
SELLS
 
ITSELF
.........................................................................................12T
HE
 
ETERNAL
,
CHANGING
 
BUSINESS
 
PLAN
...............................................................................13T
HE
 
BENEFITS
 
OF
I
 NTERNET
M
ARKETING
– W
HY
 
IS
I
 NTERNET
 
MARKETING
 
EFFECTIVE
? .................15
1. GETTING STARTED .................................................................................................22
1.1 M
AKING
 
YOUR 
 
WEBSITE
 
ATTRACTIVE
,
INTERESTING
,
ENGAGING
 
AND
 
INTERACTIVE
...................221.2 N
AVIGATION
................................................................................................................251.3 D
EFINING
 
A
U
SABLE
S
ITE
..............................................................................................291.3.1 Good Content ....................................................................................................291.3.2 Ease of Access to Information ..........................................................................301.3.3 Quick Access to Information ............................................................................301.3.4 Cleanly Designed Pages ...................................................................................311.3.5 Download status ................................................................................................311.3.6 Usability Problems ............................................................................................321.4 B
UILDING
I
 NTERACTIVITY
 
AND
P
ERSONALIZATION
..............................................................331.5 G
RAPHICS
....................................................................................................................341.6 W
EBCOPY
...................................................................................................................351.7 C
HOOSING
 
A
D
OMAIN
N
AME
..........................................................................................391.7.1 Using expired domains to skyrocket your traffic ..............................................411.8 T
HE
H
OST
..................................................................................................................431.9 T
ESTING
 
AND
P
ERFORMANCE
..........................................................................................441.9.1 Monitoring and Tracking ..................................................................................461.9.2 Tracking your sales ...........................................................................................501.10 B
UILDING
 
CREDIBILITY
 
AND
 
MAINTAINING
 
IT
...................................................................50
2. INTERNET BUSINESS IDEAS .................................................................................52
2.1 L
EVERAGE
 
THE
 
ADVANTAGES
 
OF
 
THE
N
ET
.........................................................................522.2 W
HAT
 
BUSINESSES
 
ARE
 
SUCCEEDING
 
ON
 
THE
N
ET
? ............................................................532.3 S
HOULD
 
YOU
 
BE
 
SELLING
 
A
 
PRODUCT
 
OR 
 
A
 
SERVICE
? ..........................................................562.4 I
MPORTANCE
 
OF
B
ACK 
-
END
S
ELLING
...............................................................................592.5 C
ROSS
S
ELLING
............................................................................................................61
3. SECRETS OF WINNING TRAFFIC THROUGH SEARCH ENGINES .............63
3.1 H
OW
S
EARCH
E
 NGINES
 
WORK 
........................................................................................643.2 T
OP
S
EARCH
E
 NGINES
..................................................................................................673.3 S
EARCH
E
 NGINE
P
AGE
 
RANKING
 
ALGORITHMS
...................................................................723.4 K 
EYWORDS
 —O
PTIMIZING
Y
OUR 
S
ITE
 
TO
G
ET
T
OP
B
ILLING
 
AT
S
EARCH
E
 NGINES
................773.5 W
EB
C
OPY
 
FOR 
SEO ...................................................................................................813.6 S
UBMITTING
 
TO
S
EARCH
E
 NGINES
...................................................................................82
 
3.7 S
EARCH
D
IRECTORIES
– T
HE
B
ENEFITS
 
OF
B
ROWSING
.......................................................833.7.1 Submitting to Search Directories ......................................................................833.8 P
AY
-P
ER 
-C
LICK 
 —B
UYING
S
TATUS
................................................................................843.8.1 Show me the money! ........................................................................................853.8.2 Submitting to pay-per-clicks .............................................................................873.8.3 AdWords and Premium Advertising .................................................................873.9 L
INK 
P
OPULARITY
 
AND
L
INK 
A
 NALYSIS
...........................................................................903.9.1 Reciprocal Links and Partner Sites ..................................................................913.9.2 Picking your partner .........................................................................................933.9.3 Inward link analysis ..........................................................................................943.10 O
PTIMIZING
 
YOUR 
W
EBSITE
.........................................................................................953.11 M
ONITORING
Y
OUR 
P
ROGRESS
.....................................................................................973.12 F
INALLY
,
A
 
WORD
 
ABOUT
S
PAM
....................................................................................99
4. BUYING ADVERTISING AND KEEPING CUSTOMERS! ...............................101
4.1 B
ANNERS
..................................................................................................................1014.1.1 Banner Glossary .............................................................................................1024.1.2 Banner Economics ..........................................................................................1034.2 T
EXT
L
INKS
..............................................................................................................1054.3 C
LASSIFIED
A
DS
.........................................................................................................1074.4 C
ULTIVATING
N
EW
C
USTOMERS
....................................................................................1074.5 C
REATING
 
EFFECTIVE
A
DS
............................................................................................1104.6 A
DVANCED
A
D
T
RACKING
............................................................................................113
5. GETTING RICH FROM AFFILIATE PROGRAMS ............................................118
5.1 J
OINING
A
 N
A
FFILIATE
P
ROGRAM
..................................................................................1185.2 S
ETTING
 
UP
Y
OUR 
O
WN
A
FFILIATE
P
ROGRAM
................................................................1215.3 C
OOKING
 
OFF
 
THE
S
PAM
..............................................................................................1235.4 M
ANAGING
 
AND
 
TRACKING
 
YOUR 
 
AFFILIATE
 
PROGRAMS
....................................................1245.5 E
VALUATING
 
YOUR 
 
WEBSITE
’
S
 
PERFORMANCE
..................................................................1295.6 H
OW
 
TO
 
ATTRACT
 
AFFILIATES
......................................................................................1305.6.1 Classifying Affiliates for better management .................................................1315.6.2 A few avoidable errors ....................................................................................1355.7 L
INK 
S
HARE
– A
FFILIATE
 
PROGRAM
 
THAT
 
CAN
 
BRING
 
YOU
 
GREAT
 
RESULTS
...........................1395.8 A
FFILIATE
 
MANAGEMENT
 
IN
-
BUILT
 
WITH
 
YOUR 
 
PAYMENT
 
GATEWAY
– C
LICK 
B
ANK 
.................139
6. EXPLODING YOUR PROFITS THROUGH EMAIL MARKETING ................141
6.1 C
OLLECTING
O
PT
-I
 N
E
MAIL
A
DDRESSES
.......................................................................1416.2 D
OUBLE
O
PT
-
IN
.........................................................................................................1426.3 I
 NTELLIGENT
 
TARGETING
 
THROUGH
 
TAILOR 
 
MADE
 
RESEARCH
.............................................1446.4 R 
ENTING
 
OR 
B
UYING
L
ISTS
.........................................................................................1466.5 C
REATING
P
OP
U
PS
....................................................................................................1486.6 E
MAIL
M
ARKETING
T
ACTICS
........................................................................................1536.6.1 Writing Headlines That Grab Your Customers and Sell Your Goods! ............1546.6.2 Growing your Email lists ................................................................................1606.6.3 Email Content – Text vs. HTML ....................................................................1656.7 M
ANAGING
E
MAIL
 
CAMPAIGNS
.....................................................................................167
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