Page 3 Asian Journal - (619) 474-0588 Visit our website at http://www.asianjournalusa.comJune 5 - 11, 2009
REDWOOD CITY, CA, June 1,2009 – Adobo Nation, the Sundayevening magazine talk show thathas become a weekend staple for TFC viewers in North America,
recently celebrated its rst year
with an anniversary episode and a
barrio esta chock-full of Philip
- pine culinary delights. Nineteen successful Filipinorestaurants in the U.S. took part in
the anniversary barrio esta held
at ABS-CBN North America’s
corporate ofce in Redwood City,
California. These are: Alimango,Auntie Em’s Fine Foods andPastries, Bistro Luneta, BoracayGarden & Grill, Chicken D’Lite,Gerry’s Brill, Goldilocks, Houseof Silvannas, Intramuros, Jollibee,Kadok’s, Kuya’s Asian Cuisine,Ling Nam, Mana, Patio Filipino,Philippine Grocery, Poleng, RedLantern and Tribu.
The esta was attended by media,
longtime Adobo Nation advertis-ers that included Western Union,Goldilocks, and Dublin Toyota,and a host of other supporters.They were joined by ABS-CBNexecutives and managers led byABS-CBN Broadcasting Corpora-tion Chairman and CEO Eugenio“Gabby” Lopez III, ABS-CBNGlobal COO Raffy Lopez andABS-CBN North America Manag-ing Director Chinky De Jesus.
“Adobo Nation” turns one!
Adobo Nation has attracted aloyal following not only for itswildly popular Lasang Pinoy (Fili- pino Flavor) segment that featuresFilipino food and restaurants, butsix other highly interesting seg-ments: A-List, a discussion of the week’s hot topics; Big TimeKa Na (You’re Big Time) thathas featured the likes of two-timeDancing with the Stars championCheryl Burke, Olympic swimminggold medalist Natalie Coughlin,and handbag and ladies shoes
designer Rafe Totengco of Rafē
New York; Sari-Sari, Etc. whichshowcases What’s In and What’sOut; Well Well Wellness whichtackles the health of the FilipinoAmerican mind, body and spirit;ATM Ano’ng Tanong Mo (What’sYour Question) which talks abouttough financial questions; andBarangay USA, a fast-paced andhumor-filled interactive publicservice and community news bitssegment.“When we were trying to comeup with a title of a show aboutthe lives of Filipinos in the U.S.,the word ‘adobo’ first came tomind,” recalls Ging Reyes, ABS-CBN North America’s NewsBureau Chief and Adobo Nation’sOverall in Charge of Production.“’Adobo’ is a popular dish that has become an iconic representationof Filipino culture. And just asthis tasty dish draws Filipinos tothe table, Adobo Nation has also become a TV show for Filipinosto hang out, to learn new things,to discover and rediscover our richheritage.”
At Adobo Nation’s Anniversary Barrio Fiesta at the ABS-CBN North
America corporate ofce are, from left, ABS-CBN North America’s Media
Production & Events Group Head John-D Lazatin, Ad Sales Director Ricky Resurreccion, Adobo Nation co-host Jaja Bolivar, News Bureau Chief & Adobo Nation’s Over-all Head of Production Ging Reyes, co-host Michi Val-eriano, North America Managing Director Chinky De Jesus, co-host KarminaConstantino, and ABS-CBN Broadcasting Corporation Chairman & CEO Eugenio “Gabby” Lopez III. (Photo by Rio Gache-Hernandez)
The one-stop pop culture pro-gram with a Filipino Americantwist is currently hosted by the powerful female troika of brains, banter and beauty – KarminaConstantino, Jaja Bolivar andMichi Valeriano. Original maleco-host JC Gonzales will continueto make occasional appearancesthrough special segments.
Catch Adobo Nation on TFC every Sunday at 6:40pm PST. For more information, please visit www.adobonation.tv.
ENGLEWOOD, CO, 6/02/09 – Joy
Rojas, a 44-year old woman, is the rst
Filipina attempting to run across theUnited States in a period of 100 daysand is being sponsored by The West-ern Union Company (NYSE: WU), aworld leader in global money transfer services. The company is proud tosponsor Rojas’ Trans America run as
it ts well with the company’s spirt of
yes! - the new global brand campaignintroduced earlier this year.
Rojas has completed her rst leg to
Las Vegas, NV. Joy Rojas began her journey in the Eagle Rock plaza in LosAngeles, California on May 10. Twoweeks later, Rojas, a journalist fromManila, Philippines, has run more than300 miles to Las Vegas, NV.“It’s been the most colorful 12 daysof my life,” said Rojas in a pressconference during Western Union’sCustomer Appreciation Day outside of
Filipina Woman Running Across the U.S. to Raise Awareness of TB MakesFirst Stop in Las Vegas
The Palace Station Hotel and Casino
on May 23. “It’s been a very difcult
task to do but we have no regrets. Inthe 12 days since we ran from theGlendale, CA area to Nevada, wehave seen and done things that wenever thought we’d ever see and doin our lifetime. We’ve crossed theMojave Desert. We have climbed upMount Baldy. We have seen snow
for the rst time in our lives and ate
cactus.”Since sprinting out of the EagleRock Plaza in Los Angeles, CA twoweeks ago, Rojas has run 30 to 35miles a day. She runs from 5 a.m. to11 a.m. before taking a brief lunch break. Her break goes from 11 a.m.until 4 p.m. so she can beat the desertheat, then continues running from4 p.m. until 8 p.m. She is runningwith her trainer, Mat Macabe, whois running and biking on the journey,and Chuck Crisanto, the TransUSADirector, in the support van.Rojas plans to run more than 3,000miles across the United States of America in 100-days. Rojas plans toreach her goal by arriving at the Phil-ippine Consulate in New York City onSeptember 8. A survivor of tubercu-losis, Rojas’s is also running for her
beneciaries: Division of the Philip
- pine Heart Center and the Anti-TBProgram of the Inner Wheel Club of Quezon City, District 378. Her trainer and life partner, Macabe, underwentopen-heart surgery last year.Silvia Eliat, Marketing Director of Ethnic Segments for Western Union,said that Rojas is an inspiration notonly to the Filipino community but toeveryone.
“This is the rst time ever that we
have sponsored a transcontinentalrunner. We are proud to support suchgreat causes and also build an aware-ness about our great services. She isan example of our yes! campaign.Again, we want to ignite the spirit of the Filipino community.”After resting on Sunday, Rojas is back on the road.Crisanto said that this week, Rojaswould be running northwest of LasVegas to Mesquite before going onRoute 66 straight to Utah.About the Western Union yes!Campaign yes! is Western Union’sfirst global brand initiative of thismagnitude. The campaign creates anemotional connection that is cultur-ally relevant to consumers worldwideand leverages some of the world’smost creative minds to bring the brand to life. The new global brandcampaign will broaden and align theiconic Western Union brand in morethan 200 countries and territories inwhich Western Union operates. It isthe embodiment of an ambitious andforward-looking new vision for thecompany. This repositioning human-izes the brand and focuses on the con-sumer rather than the transaction.
About Western Union
The Western Union Company (NYSE:WU)is a leader in global money transfer ser-vices. Together with its Vigo and OrlandiValuta-branded money transfer services,Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world,as well as send payments and purchasemoney orders. It operates through a com-bined network of 379,000 Agent locationsin 200 countries and territories. Famous for its pioneering telegraph services, theoriginal Western Union dates back to1851. For more information, visit www.westernunion.com.
Joy Rojas (left) with partner Mat Macabe in front of the Western Union yes!Campaign bus during their stop in Las Vegas, NV L to R: Diana Zuniga, Country Development Manager, Sylvia Eliat, Integrated Marketing Communica-tions Director, Joy Rojas, Mat Macabe(Trainer), Chuck Crisanto, Tans USAManager and Lynn Thomas, Owner of Pack and Mail, Western Union Agent.
TFC North America’s weekly magazine talk show celebrates
with anniversary episode and barrio esta
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