Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Rural Parle

Rural Parle

Ratings: (0)|Views: 77|Likes:
Published by fkkfox

More info:

Published by: fkkfox on Aug 20, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

08/20/2013

pdf

text

original

 
RURAL INDIA: A BREIF PROFILE
Approximately 75% of 
India’s
population lives in 6,38,365 villagesspread over 32 lakh square kilometers.
As per the census (2001) rural segments comprises 13.5 crore
household which constitute 72% of total households in India.
Rural market is not homogenous across the country .
With economic development of rural areas , disposable income of 
rural people has gone up.
Today , the rural market share as follows: 50 per cent of total FMCG,38 per cent of two-wheelers, 55 per cent of LIC policies, 70 per cent
of toilet soaps, 50 per cent of TV, fans, bicycles, tea and wrist
watches.
Rural Market Penetration of Biscuit Industry : 50% to 65%
 
PARLE
Flagship brand of Parle Products Pvt. Ltd
Parle G, retains, almost half the market share for biscuits in India.
The brand recently achieved the distinction of being the highestselling Glucose biscuit in the world.
Parle G, enjoys a 69% share in the glucose biscuit market, selling 2.7million tones a year.
The brand continues to grow in spite of the launch of various me too products with better packaging like Tiger from Britannia & Sun feastfrom ITC.
Parle-G target market is from 2 years to 80 years
They
don’t
ask for biscuits, but just ask for 
“PARLE”
.
Be it a big city or a remote village of India, the Parle name symbolizesquality, health and great taste !!!
 
CHALLENGES & OPPORTUNITES
1.AVAILABILITY:
India's 627,000 villages are spread over 3.2 million sq km; 700million Indians live in rural areas, finding them is not easy.
Lack of Proper Physical Communication Facilities
To serve remote village, stockists use autorickshaws, bullock-carts
and even boats
Hub and Spoke distribution model
To ensure full loads, the company depot supplies, twice a week,and the large distributors act as hubs. These distributors supply,once a week and the smaller distributors supply the adjoiningareas.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->