RURAL INDIA: A BREIF PROFILE
Approximately 75% of
population lives in 6,38,365 villagesspread over 32 lakh square kilometers.
As per the census (2001) rural segments comprises 13.5 crore
household which constitute 72% of total households in India.
Rural market is not homogenous across the country .
With economic development of rural areas , disposable income of
rural people has gone up.
Today , the rural market share as follows: 50 per cent of total FMCG,38 per cent of two-wheelers, 55 per cent of LIC policies, 70 per cent
of toilet soaps, 50 per cent of TV, fans, bicycles, tea and wrist
Rural Market Penetration of Biscuit Industry : 50% to 65%