PRESS RELEASE Contact:Mark George
4Heroes4Life and Life After Active Duty Launch "Let's Join Forces"Campaign to Support Veterans
Strategic Alliance Brings Together Social Enterprise and Non-Profit to Offer Cord Cruncher Headphones to Raise Money to Aid Discharged Soldiers.
LOS ANGELES (August 20, 2013)
--4Heroes4Life, the social enterprise dedicated toraise money to aid returning veterans, andLife After Active Duty(LAAD), a non-profitorganization created to help veterans returning from Iraq and Afghanistan reintegrate intotheir community, have banded together to launch "Let's Join Forces," a new fund-raisingcampaign.The "Let's Join Forces" campaign is a new joint initiative to raise much-needed funds toaid returning veterans through sale of the Cord Cruncher tangle-free headphones. TheCord Cruncher is a set of portable headphones wrapped in a stretch latex sleeve to keepthem from tangling. The Cord Cruncher is being offered by social enterprise company4Heroes4Lifem, which is applying a new approach to fund-raising, using commercialbusiness strategies to raise funds to directly support American veterans. The CordCruncher is the first product being offered by 4Heroes4Life, and 50 percent of all salesthrough the "Let's Join Forces" initiative will go to fund LAAD's veterans supportprograms."We are partnering with Life After Active Duty as a cause that is directly related to our mission: to aid returning veterans with much-needed services," said Mark George,founder of 4Heroes4Life. "As social entrepreneurs, we can align our grassroots fundingefforts with the cause, giving donors something tangible in exchange for their support. Wewant our donors to get a great product and understand that their hard-earned dollars godirectly to the cause. As we expand our catalog, we expect to forge a lasting relationshipwith donors and help a lot of veterans along the way."LAAD is a non-profit organization that supports veterans returning home from war to helpthem make a successful transition to civilian life. LAAD has four main focus areas: directsupport and training for returning veterans, raising community consciousness througheducation, providing basic coping skills through their "Silent Wounds" program, andempowering veterans and their families through personal development.