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Facebook Case Study Tic Tac Canada

Facebook Case Study Tic Tac Canada

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05/14/2014

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Facebook: Building Essential Connections
Who doesn’t love a
TIC TAC®
 , the great tastinglittle mint that reshens your breath just as itrereshes your mood. Shared the world over whenthe moment calls or reshness and un, TIC TAC®has an instantly recognizable box and a playulrattle that invites you to join in the un. Tic Tac isthe No. 1 Mint in Canada and is made by Ferrero,the global conectionery company.
acebook.com/tictaccanada
ResultsGoals
Tic Tac Canada wanted to build a presence on Facebook to:
•
Create a community to connect and engage with existing and poten-tial customers in an authentic and always-on basis
•
Ampliy eorts in traditional media, such as TV, by creating a orumonline where its broader content strategy could unold
•
Ultimately drive sales and brand metrics or Tic Tac
Approach
Working with
Noise Digital
 , Tic Tac Canada decided to makeFacebook their digital hub online where they could connect withconsumers, engage with them and develop their broader contentstrategy.
Connect
In late 2009, Tic Tac created their Facebook
Page
 , spending a yearto build their an base as they knew ans would become brandadvocates, sharing Tic Tac content with their riends and spreadingword o mouth or the brand.
•
To acquire ans, Tic Tac used
Like Ads
in
all Facebook
leveraging theun and playul brand voice, with Tic Tac brand and product images
•
Ads were targeted to Canadians under 29, optimizing against abroad audience and a narrow target o people with interests incandy
•
Tic Tac acquired more than 100,000 ans in a year.
•
Beginning in 2011, the brand also began running
sponsored stories
 to riends o people who had liked the Page.
•
It acquired 435,000-plus ans by late August 2012.
Engage
Noise Digital’s Facebook strategy or Tic Tac centers on engagingwith the brand’s ans by creating meaningul content that inspiresans to share that content with their riends. Noise Digital helped TicTac develop a content strategy that balances pre-planned brandedcontent with more spontaneous, lightweight posts, all ocusedaround the brand’s playul tone. Overall, the strategy is designedto increase reach and keep the brand top o mind or consumers.
It
ends up providing the brand with a large base o active users toactivate with special campaigns or promotions.
With their agency Noise Digital, Tic Tac Canada makesFacebook its digital hub or connecting and engaging withconsumers, seeing sales and brand increases when usingFacebook Ads to ampliy its content strategy.
Case Study | ROI/Sales
Agency:Noise Digital
8%
increase in Tic Tac’s dollar volumesales during the quarter that theFresh Fun Talent campaign launched
Higher 
Brand image scores amongst thoseaware o Fresh Fun Talent
5X
increase in Page post reachby using media

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