Facebook: Building Essential Connections
Who doesn’t love a
, the great tastinglittle mint that reshens your breath just as itrereshes your mood. Shared the world over whenthe moment calls or reshness and un, TIC TAC®has an instantly recognizable box and a playulrattle that invites you to join in the un. Tic Tac isthe No. 1 Mint in Canada and is made by Ferrero,the global conectionery company.
Tic Tac Canada wanted to build a presence on Facebook to:
Create a community to connect and engage with existing and poten-tial customers in an authentic and always-on basis
Ampliy eorts in traditional media, such as TV, by creating a orumonline where its broader content strategy could unold
Ultimately drive sales and brand metrics or Tic Tac
, Tic Tac Canada decided to makeFacebook their digital hub online where they could connect withconsumers, engage with them and develop their broader contentstrategy.
In late 2009, Tic Tac created their Facebook
, spending a yearto build their an base as they knew ans would become brandadvocates, sharing Tic Tac content with their riends and spreadingword o mouth or the brand.
To acquire ans, Tic Tac used
leveraging theun and playul brand voice, with Tic Tac brand and product images
Ads were targeted to Canadians under 29, optimizing against abroad audience and a narrow target o people with interests incandy
Tic Tac acquired more than 100,000 ans in a year.
Beginning in 2011, the brand also began running
to riends o people who had liked the Page.
It acquired 435,000-plus ans by late August 2012.
Noise Digital’s Facebook strategy or Tic Tac centers on engagingwith the brand’s ans by creating meaningul content that inspiresans to share that content with their riends. Noise Digital helped TicTac develop a content strategy that balances pre-planned brandedcontent with more spontaneous, lightweight posts, all ocusedaround the brand’s playul tone. Overall, the strategy is designedto increase reach and keep the brand top o mind or consumers.
ends up providing the brand with a large base o active users toactivate with special campaigns or promotions.
With their agency Noise Digital, Tic Tac Canada makesFacebook its digital hub or connecting and engaging withconsumers, seeing sales and brand increases when usingFacebook Ads to ampliy its content strategy.
Case Study | ROI/Sales
increase in Tic Tac’s dollar volumesales during the quarter that theFresh Fun Talent campaign launched
Brand image scores amongst thoseaware o Fresh Fun Talent
increase in Page post reachby using media