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The use of theory in program planning and evaluation.(From Theory in a Nutshell by Don Nutbeama and Elizabeth Harris)
Program PhaseTaskPossible Use of TheoryTeaching thoughts
Problem identificationand prioritisationClarify major health issues for adefined population, and prioritisein terms of the potential for effective intervention.Clarify what should be the targetelements of an intervention, suchas individual beliefs, socialnorms or organisational practices.
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Identify the existing problem.
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Outline the social justice issue.
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Identify target population
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What are the existing beliefs, social norms or organisational practices contributing to the SJissue?
Why?
Planning a solutionDevelop a program plan whichspecifies program objectives,strategies and the sequence.Guidance on how and when andwhere change can be achieved inthe target elements of a program.
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Program objectives – what is the target change?What is the message?
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Program strategies – how will the message becommunicated?
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Program sequence – how will the message be promoted? Where will the message be displayed?When will the message be displayed?
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How do we know this change can be achieved bythe proposed program?Mobilising resources for implementationGenerate public and politicalsupport, build the capacity of partner organisations and secureresources.Guidance on how to build partnerships, raise publicawareness and foster organisational development.
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What already exists that you can align your project to in an effort to increase chances of success?
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What health promotion models can you designyour intervention on?
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Are there existing health promotion campaignsyou can use a base or partner program to enhanceyour impact?
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How will you distinguish your program from theothers that exist? Consider placement, promotion and other aspects.
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