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Social Media

Social Media

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Published by David Breznau
Insights and analysis into the world of social media, social networking, and brand communications. Why "Social Media Expert" is not a career path, is written by David Breznau, President of Search Marketing Optimization Group Inc. A communications veteran and co-author of The New York Times Bestseller, The Book of Questions, this e-book titled Why "Social Media Expert" is not a career path is an excerpt from his upcoming book, Reshuffle.
Insights and analysis into the world of social media, social networking, and brand communications. Why "Social Media Expert" is not a career path, is written by David Breznau, President of Search Marketing Optimization Group Inc. A communications veteran and co-author of The New York Times Bestseller, The Book of Questions, this e-book titled Why "Social Media Expert" is not a career path is an excerpt from his upcoming book, Reshuffle.

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Published by: David Breznau on Jun 06, 2009
Copyright:Attribution Non-commercial

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11/06/2014

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1
 
WHY “SOCIAL MEDIA EXPERT”IS NOT A CAREER PATH
The Evolution of Brand Communications and Tribal Commerce.
All rights reserved. ©2009 Search Marketing Optimization GroupInc.
 
1
Index
chapter 
1
Words Matter
chapter 
2
Reshue
chapter 
3
Production Artsist,Webmaster, Social Media Expert…
chapter 
4
Suggested identifers andtheir defnitions
 
2
“Social Media” is redundant, anddoesn’t advance the conversation.There…I said it!There’s no doubt it’s about our abilityto converse. In real-time, 24/7/365,about anything and with anyone wechoose. The conversation, however,should also be about access, the lineso separation, and the ability to chooseour degree o involvement. We’re socialbeings. And we’ll continue to have socialconversations, political and religiousconversations, personal and intimate andpublic conversations, and conversationso commerce. All o which will continueto become separated rom each other,while at the same time being woven intothe abric o society itsel.
Introduction:Why I’m publishing this e-book.
That’s what I believe. And that’s why Iwrote this e-book.I’m no neophyte at this. T
he Book o Questions 
, which I co-authored withGreg Stock, became a #1
New York Times Bestseller 
in 1987. This is myrst e-book, though. (And I apologize iit seems a bit ragmented; its partially-excerpted chapters are rom myupcoming book,
Reshufe 
.)My intent, with this e-book, is to do mypart in advancing the conversation nowtaking place within an industry that I’vecalled home since 1982. Personally, Ihave nothing against anyone wantingto call him- or hersel a “Social MediaExpert.” But I do take issue with certainparts o the ongoing conversation…

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