“Social Media” is redundant, anddoesn’t advance the conversation.There…I said it!There’s no doubt it’s about our abilityto converse. In real-time, 24/7/365,about anything and with anyone wechoose. The conversation, however,should also be about access, the lineso separation, and the ability to chooseour degree o involvement. We’re socialbeings. And we’ll continue to have socialconversations, political and religiousconversations, personal and intimate andpublic conversations, and conversationso commerce. All o which will continueto become separated rom each other,while at the same time being woven intothe abric o society itsel.
Introduction:Why I’m publishing this e-book.
That’s what I believe. And that’s why Iwrote this e-book.I’m no neophyte at this. T
he Book o Questions
, which I co-authored withGreg Stock, became a #1
New York Times Bestseller
in 1987. This is myrst e-book, though. (And I apologize iit seems a bit ragmented; its partially-excerpted chapters are rom myupcoming book,
.)My intent, with this e-book, is to do mypart in advancing the conversation nowtaking place within an industry that I’vecalled home since 1982. Personally, Ihave nothing against anyone wantingto call him- or hersel a “Social MediaExpert.” But I do take issue with certainparts o the ongoing conversation…