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Making Impact

No matter who or where you are,you represent everything that TIcan be.As an organization, our goal isto be the world’s most valuablesemiconductor company.As a leader, we have a heritageo products and a way o thinkingthat sets the stage or theindustry.As a partner, we work collaboratively with our customersto develop technology that’sperectly tailored to their needs.As a culture, we value integrityand innovation. We thrive on ourcommitment—to our customers,each other and success.But customers, communities,investors and potential employeesdon’t always understand TI’simpact on technology, people’slives and the world.As we move orward, our brandhas the potential to help usachieve our goals, realize ourvalues and communicate whattruly makes us TI.We’re at a turning point. Theopportunity or TI’s technology tomake an impact is growing aroundthe world. We can either makethe most o it or we can allowthe competitors to dene whathappens next.Now is the perect time to ocus,strengthen and support our brandwith everything we say and do.Help us make that great impact.Thank you or making TIwhat it is today and everything itwill be.

You Are The Brand

Rich TempletonPresident & Chie Executive Ocer

Building a Brand

The strength o ourbrand is a largepart o the strengtho our business.

But what does “brand”really mean? Our brand iseverything people think owhen they think o TI. It’srooted in TI’s reputation,mission, goals. It’s ourpromise to anyone who relieson TI and how it’s delivered.The TI brand and our successrely on being consistentand ocused in everythingwe do—in the way we actand communicate and theinitiatives we pursue.Great brands aren’t built inmarketing departments orboardrooms. They’re builtevery single day by every oneo you.