Vernacular architecture buffs often argue that we can learn the most about life in a particular society not by scrutinizing the monumental works of its great architects butrather, by examining those buildings common to ordinary men. In this vein, a study of theAmerica Ranch Style home, a form of suburban housing so popular in the post-WorldWar II period as to be considered banal, can elucidate the cultural intricacies and fashionsof its time. The ranch house can be viewed as an ethnographic artifact of Americansociety, demonstrating the values, ideals, attitudes, and living patterns of a society every bit as much as a pot sherd provides information to an archeologist or
a
bone fragmen
t
to a paleontologist. As a style born of the Western United States, the ranch house offers auniquely American form of vernacular
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This essay will briefly explore romantic perceptions of the Western US and changes in the suburban landscape as represented inthe Ranch Style.In their
Field Guide to American Houses
, Virginia and Lee McAlester have notedthat the popularity of “rambling Ranch houses” during the 1950s and the 60s was made possible by the country’s growing dependence on the automobile.
Streetcar suburbs of the late-nineteenth and early-twentieth centuries still used relatively compact house formson small lots because people walked to nearby street car lines. As the automobilereplaced street cars and buses as the principle means of personal transportation in thedecades following World War II, compact houses could be replaced by sprawling designson much larger lots. Never before had it been possible to be so lavish with land. The
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The term “vernacular” has used to connote a plethora of different meanings within the discourse of architectural forms. I use the term here to refer to architecture that has, through time, been adopted andrefined into culturally accepted solutions, and has, through repetition, become “traditional”. I find that thisdefinition is the most widely applicable to the diverse spectrum of buildings (from log cabins to kivas to prairie farm houses and igloos) that are generally viewed as vernacular.
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Virginia and Lee McAlester,
Field Guide to American Houses
(New York: Alfred A. Knopf, 991), 479.
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