“Peer-to-peer sharing hasa multiplier effect ongiving to causes”
August 20, 2013 12:01 AM Eastern Daylight Time
Razoo Adds Peer-to-Peer Fundraising to Its Crowdfunding Platform
Website now includes individual fundraising campaigns for personal causes, providing a single destination for all types of givingSAN FRANCISCO--(BUSINESS WIRE)--Razoo.com, the fastest-growing crowdfunding site for causes, today expanded
its online platform to allow people to give directly to other people for any good cause – whether nonprofit or personal.Building on Razoo’s record-breaking platform for nonprofits, Razoo now empowers everyday philanthropists to show theycare through peer-to-peer giving to personal fundraisers.Razoo’s distinct track record of helping nonprofits raise more than $165 million throughonline campaigns, including 24-hour "Giving Day" events to benefit specific communities,provides a foundation for Razoo’s individual fundraising platform. By broadening thecrowdfunding website to support personal causes, Razoo provides a single destinationfor connected giving."Giving makes you feel good, especially when you can see benefits to real people," said Lesley Mansford, CEO of Razoo. "The true perk of giving isn’t material – it’s the positive feeling you get when you help someone else. When youadd the connective power of online tools to the mix, we believe that peer-to-peer benevolence will continue to augmentnonprofit fundraising and become a significant category of giving in the future."Razoo anticipates medical, educational and disaster relief sectors will be the popular categories of individual fundraisingon its platform. Personal campaigns on the site today range from parents raising money for children’s medical bills to acouple funding costs related to a dog rescue. Across all topic areas, Razoo’s technology delivers a real-time, onlinemarketplace that facilitates fundraisers and donors to connect in the moment. The powerful reach of personal fundraisingand nonprofit campaigns on the site allows people to connect with the people and causes most familiar and to them –which has been shown to increase the propensity to give.
"Peer-to-peer sharing has a multiplier effect on giving to causes," said Henry Timms, co-founder of #GivingTuesday™."Crowdfunding has huge promise in enabling and inspiring a new generation of philanthropists."Developing a fundraising campaign on Razoo is simple and free. Razoo offers a secure, straightforward payment systemthrough its payment provider for personal fundraising,Stripe. The system allows payment to fundraisers every week,regardless of whether goals are achieved.Beyond raising funds, Razoo encourages users to share and post about campaigns to their networks on sites likeFacebook and Twitter to drive more giving. Razoo has found that every Facebook share has the potential to help raiseapproximately $18 of donations for the nonprofit or individual campaign on Razoo.com. In addition, donors andfundraisers can search or discover individual causes by visiting the site and searching by topic.
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