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Joe Dager
Business901
Fort Wayne, IN 46845
Phone: 260-438-0411

Fax: 260-818-2022

Website:http://www.Business901.com
Website:http://www.FundingYourNonprofit.com
Twitter:http://www.twitter.com/business901
LinkedIn: http://www.linkedin.com/in/business901
Email: jtdager@business901.com

HOW DO YOU MEASURE THE VALUE YOU ADD?
By business901 | June 3, 2009

Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you
had in your marketing process. Many companies stop, right there. However, the value cannot be
determined till it has been quantified. This is where the use of Six Sigma can be utilized so
effectively. If we accept the Current Value Stream as correct, we can progress to the measure
stage in DMAIC. A Process Map is usually constructed at this stage. Process Mapping is much
more specific than a Value Stream Map and should be created for every product or service
defined in the Value Stream.

The Purpose of a Process Map:

1. Graphical representation of how the process is performed.
2. Identify process steps that are non value added.
3. Identify data collection points.
4. Created for each service. (Ex -Webinar)
5. Created for every project and continuously updated.
6. Provides a step by step guide for brainstorming and improvement.

A Basic Process map should include:

1. Value added and non-value steps.
2. Process owners of each step
3. Time for each step.
4. Defect rate for each step.

A Real Process Map should include:

1. All of the Basic Steps
2. Input and outputs of each process step (X\u2019s and Y\u2019s).
3. Current requirements of each X and Y.
4. Defect rate associated with each X and Y.

Creation of a Process Map
1. Assemble Team
2. Scope the project/process being mapped. Focus only on a particular service/product such
as the example of a Webinar above.
3. Identify all steps to perform this process and note if this step is value added or non value

added.
4. Identify the inputs (X\u2019s) and outputs (Y\u2019s) of each process step.
5. Capture current specifications, process owners and materials for each X and Y identified.
6. Identify and document all data collection points within the project scope.

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