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 1http://www.TheCreativePenn.com W
riting, self-publishing, print-on-
demand, internet sales and marketing…for your book
 
Print-on-demand publishing: What is it and how can I doit?
Print-on-demand publishing is becoming more common especially in the self-publishingworld. Books are printed individually when there is an order placed for them. A print-on-demand publisher will have digital files of your manuscript and cover, and they will just printthe book out when it is ordered and ship it to the customer.
The benefits of this are:
No stock is held so there are no bulk up-front printing costs and no holding/storagecosts.
Your book can be ready for sale immediately anywhere in the world on completionand upload of the manuscript.
There is the ability to change the text and publish changes more quickly.There are lower profits per book as printing costs are higher than bulk printing, but thebenefits of not spending the money up front often outweigh this.I use Print-on-
Demand for my Amazon.com sales of “How to Enjoy Your Job.” The files are
held by a US publisher, Lulu.com, and when people order the book from Amazon, they areprinted then shipped direct to the customer. I get US$4.03 per book. However, as I am not aUS resident, 40% of that goes in with-holding tax, so I receive about $2.90 per book.However, I do nothing for this. It all happens without me doing anything as they print andship the books per order direct to the customer. Once sales increase, it is a brilliant businessmodel! It also means you can sell your books all over the world. I nowsell my books in Indiawith a print-on-demand service!Even if you do print-on-demand, you will still need some copies to do promotion and publicitywith, as well as to sell at events/speaking engagements. You can combine a small self-publishing print run with print-on-demand.
Think multiple sales channels and mix andmatch!
 
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