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 1http://www.TheCreativePenn.com W
riting, self-publishing, print-on-demand, internet sal
es and marketing…for your book
 
What is Publishing 2.0 and Why is it such good news forWriters and Authors?
Publishing 2.0 is changing the way books are written, published, sold and promoted over theinternet utilisingWeb 2.0 technologies. Authors can now use these tools to self publish and gettheir message out there themselves. You do not need apublisher to write and sell your books, and you are notconfined anymore by space or somewhere to store yourbooks. You are not confined by price either.
Here’s why.
 
Writing your book has changed
 Traditional publishers will assign you an editor and proof-readers, as well as a coverdesigner and type-setter. They have professionals to do this for you. However, these peoplealso work as freelancers and there are people all over the world who you can employ to dothis for you as a self-publisher writer. Sites likeElance.comandGuru.comhave people who
can do these jobs for you so your book is as professional as a “real” publishing house.
The ways of writing have also changed with technology. You can speak your book into ahand-held recorder and send it to a transcriber to put into words, then send that to afreelance editor. You can use a tool likeDragonswhich turns your words into text as youspeak.You can blog your book now. Write a post every day of 500 words on a related topic and in 6months you will have substantial book. Setting up a blog is now so easy anyone can do it forfree at sites likeBlogger.comorWordpress.com. 
Printing your book has changed
 Print-on-demand (POD)technology is when you load a print-ready file to a POD publisheronline. When an order comes in for your book, they print the book and send it to thecustomer directly. You get a smaller cut of the sale price but you have no stock to store, nopostage hassle or costs and no up-front print costs. If you are a self-published author, youhave the global rights to your book. You can have multiple POD publishers in order to lowercosts from postage e.g. useLulu.comin USA andPothi.comin India. Another new technology is theEspresso Book Machinethat enables a book to be printedand bound in about 7 minutes. As these machines become cheaper and easier to use,people will be able to download and print books on demand. If you think that these machines
 
 2http://www.TheCreativePenn.com W
riting, self-publishing, print-on-demand, internet sal
es and marketing…for your book
 
could be hooked up toGoogle Book Searchonline and print anything, people may print yourbook just as easily as a traditionally published book.
Alternatively, you don’t have to print your book at all. You can sell it as an ebook on one of 
the many ebook sites, or from your own website. The pricing of ebooks does vary but theinformation is still the same and sales are starting to rise. Ebook readers are available inmany different formats and with the popularity of the iPhone with Stanza software, mostpeople will soon have ebook readers in their mobile phones.
Selling your book has changed
 Online book sales have changed the way people browse and buy books. Even smallindependent bookstores now have online sales, as well as huge stores like Amazon.comand BN.com. With Print-on-demand technology you can now have your book on thesemegastores alongside traditionally published books. The page is formatted the same, theavailability is the same and to the public, there is no difference.When you have an Amazonpage,other online booksellers will also pick up your book for their website so you get evenmore exposure.You can also sell your book on your own website using PayPal totake credit card payments globally without the need for a merchant account. You can sellyour ebook on Clickbank and have affiliates sell it for you. You can upload your ebook toKindle so people can read it on 
Oprah’s favourite ebook reader 
.You can sell your book ontheiPhone through Smashwords. Think bigger than just your local bookstore!
Promoting your book has changed
 
Traditional publishers have focussed on “in
-
person” promotion like book signings
, book toursand traditional media like newspapers and TV. This is still valid promotion but can cost youtime and a lot of money.Web 2.0 changes the way authors can promote themselves for very little money. Here are just a few ideas:
 
Write a blog about your book so search engines can find you. Include links toBuy your book now.
 
 3http://www.TheCreativePenn.com W
riting, self-publishing, print-on-demand, internet sal
es and marketing…for your book
 
 
Submit press releases online to free (or paid) PR services that are syndicatedaround the world
 
Make a podcast on your book that people can download to hear your voice andget to know you
 
Make a video book trailerand post it on YouTube
 
Do a virtual book tour and visit websites in countries all over the world
 
Submit your book to Google Book Search for even more search engine traffic
 
Join generalsocial networking sitesand build up a group of people interested inyour topic
 
Join specific social networking sites for authors or groups about your topic
 
Gain a following on Twitter
 
Post articles on your topic at article sites with links back to your main site
 
Upload your book and author details to Amazon and syndicate your blog there
 
Build your email list with a free report and market to your hungry crowd
 
Make your own pages on Web 2.0 sites likeSquidooand Hubpages with linksto your own website
Publishing 2.0 is the broad term that encompasses all of these new developments. Itis the future of publishing and it is here now for those authors that are ready to getonline.
 Free Author 2.0 Blueprint on using Web 2.0 tools forwriting, publishing, sales and promotion
http://author2zero.com/
 More resources, articles and free audio podcasts at:http://www.TheCreativePenn.com Connect with Joanna Penn on Twitter. 
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