Chapter 2Title: Products and Services for the BOPQuote:“The BOP can be a viable growth market”Expectation:I anticipate learning more about the products and services for the BOP markets.What I have learned:I learned about the products and services for the BOP and its twelve principles as well as itsphilosophy.Integrity Questions:How important is the BOP market to the economy?What is the importance of the products and services for the BOP?What are the twelve principles of innovation for BOP markets?Explain the philosophy for developing products and services for the BOP.Book Review:From the last chapter, we noticed that BOP can be a feasible growth in market and nowthis chapter talks about the products and services for the BOP. Each corporate offers differenthelpful programs and along with it they also supports products, supplies, and equipment. Theyalso use the corporate services such as providing meeting place and computer services.Professional services and employees’ expertise such as in designing, advertizing, promotions,marketing, legal assistance, tax, business, financial advice and strategic planning are also offeredby various corporations.There is a philosophy for developing products and services for BPO and it is the marketthat will make the challenge for the dominant logic of managers. It is because that the beliefs and
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