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 1http://www.TheCreativePenn.com W
riting, self-publishing, print-on-demand, internet sal
es and marketing…for your book
 
Twitter: What is it and Why Should Authors Use It?
Twitteris a social networking tool based on regularupdates of 140 characters only. This means you haveto be succinct and creative in what you broadcast.
So how does it work?
 
You “follow” people and can see what they post. People follow you and can see what you
post. You can find people by searching for their names or Twitter handles (prefix @), or youcan let Twitter suggest people you might be interested in (Find People -> Suggested Users)You post on the web, by mobile phone or through an application likeTweetdeckwhich helps
you organise your own and other people’s tweets.
 Tweetdeck also has a useful URL shortening tool, so you can paste in a really long link and
it shortens it for you. (You can also change the colours if you don’t like them).
 People post some very interesting things
 –
news items, links to great sites, promotional info,personal information. You can respond directly to that person
 –
yes, even if they are
“famous” ! This can potentially get you noticed by them. You can “re
-
tweet” other people’s
posts i.e. pass them on if it is something interesting. You can ask questions and respondimmediately to other people you have connected with, even if they are across the world.
Why should authors use Twitter?
 ·
Online knowledge and influence.
6 million people and counting belong toTwitter including some of the most influential people online today. If you want to bean author who makes money online, you need to be where the action is.· You can
network with some great people
you might never have metotherwise.
 
 2http://www.TheCreativePenn.com W
riting, self-publishing, print-on-demand, internet sal
es and marketing…for your book
 
· You can
learn an awful lot
by reading tweets from people who know morethan you.· You can
promote yourself
. You shouldn’t promote all the time but you can
add links to your blog posts, your website or notices of your appearances. You cangain significant traffic this way so it is worth a try.
Useful Twitter links for authors:
 
Directory of book trade people on Twitter
 
 –
follow them for industry news
Top bloggers you can follow through Twitter
 
 –
see how they use it for tips of what to do yourself 
Authors on Twitter
 
 –
some surprise entries include John Cleese and Stephen Fry
Some lessons learned from the first few weeks on Twitter
 
 –
 
Don’t always promote yourself, Do
engage people, Offer valuable content.
The most followed people on Twitter
 
 –
no. 1 is Barack Obama
6 tips for using your Twitter profile to get new followers
 
 –
includes creating a custom profile pageand using your bio to the best advantage
Feed your blog to Twitter
 using Twitter Feed
17 ways you can use Twitter
 including finding prospects, and getting feedback
For the more experienced
 –
Twitter tips
 
 –
lots and lots to implement on here!
Free Author 2.0 Blueprint on using Web 2.0 tools forwriting, publishing, sales and promotion
http://author2zero.com/
 More free resources, articles and audio podcasts at:http://www.TheCreativePenn.com Connect with Joanna Penn on Twitter. 
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