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 1http://www.TheCreativePenn.com W
riting, self-publishing, print-on-demand, internet sal
es and marketing…for your book
 
Facebook: How Authors Can Use It For Book Promotion
Facebook has more than 175 million active usersworldwide.If Facebook were a country,it would be theeighth most populated in the world, just ahead of Japan,Russia and Nigeria.The fastest growing demographic is those 30 years old andolder (and you can bet a whole lot of them read books!).
It can therefore be a powerful place to promote your book and yourself as anauthor.
Here are some ways you can use it for book promotion:1.
Set up your own personal profile
and start making some friends. If you are aco
mplete beginner, check out these“
How to use Facebook videos
”on YouTube. You
can find my personal profile page and friend me herehttp://profile.to/joannapenn2.
Set up a Group.
You can set up a group for your book or for yourself as anauthorhere.You can also get amemorable URLinstead of the incomprehensible one Facebook gives it.
Here are some related groups to check out:
 
 
How to publish a book- a new group from me and best-selling author DaleBeaumont. Weekly updates, links, videos, articles and information on writing andpublishing.
 
Creative writing sites on Facebook
 –
an Index of other creative writing sites -excellent resource
 
Writing and Publishing
 –
International Association of Authors
 
Aspiring Novelists
 
A place for writing
 
 2http://www.TheCreativePenn.com W
riting, self-publishing, print-on-demand, internet sal
es and marketing…for your book
 
 
There are also author groups e.g.Vikas Swarupwho wrote the book Q&A which wasmade into the Oscar winning movie Slumdog Millionaire.
3. Set up a page
. If you are a business e.g. self-publisher, you can set up a Page for yourbusiness which can be found from the internet without people needing to actually have aFacebook account.You can create a page here.I have setup a page forThe Creative Penn as an example here. 
4. Advertise on Facebook.
Facebook profiles contain far more information about a personthan general web searches have access to, so you can target your audience morespecifically. If you set up an advert, you can specify who to show it to, for example, womenaged 20-
45 who like “books” or “reading”. You can also use this to search for how many
people like a particular subject e.g. if 140,000 people in New York like horror, then that is agood target group for you to advertise to if you are a horror writer. There is lots moreinformation aboutadvertising here.I use it quite successfully to give away my workbook andbuild my email l
ist, so I do recommend it (and certainly it’s more targetted than Google
Adwords).
5. Find your niche with Lexicon.
This is atool that searches for specific topics so you can
approach people to connect with you based on what they are posting about. I haven’t tried
this but it sounds interesting!Free Author 2.0 Blueprint on using Web 2.0 tools forwriting, publishing, sales and promotion
http://author2zero.com/
 More free resources, articles and audio podcasts at:http://www.TheCreativePenn.com Connect with Joanna Penn on Twitter. 
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