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Table Of Contents

Marketing Problems faced by MSEs in Ethiopia
Sales
Competition
Lack of Market related Knowledge
Retailing
Finance
Appropriate Marketing Strategies for MSEs
Strategies in Relation to Competition
Strategic Location of Sales Shop
Distribution Strategies
Packaging Strategies
Bid Announcements from a Marketing Perspective
Characteristic of an International Bid
Strategies in Relation to Finance
Managing Prices
Competitive Strategy towards Profitability
Price testing
Price Comparison
Location focused Pricing Mode
Captive Pricing
Market Penetration Pricing
Pricing for Products with high Availability
Discount Pricing
Pricing Tactic by decreasing Package Size
Customary Pricing
Pricing for increased Rate of Return
Pricing for Products with minor Defects
Checklist for Managing Prices
Product Development
Product Strategies
Market Research
Data Sources
Connection between Quality and Market
Specific Product Strategies
Product Standardization Strategy
Brand based Product Strategy
Offering multiple Choices
New Product Development Approach
Customized Product Strategy
High Quality Products
Modifying existing Products
Checklist for Product Development
Promotion
Approaching potential Buyers
Promotion through Demonstration
Demonstration Pack/Kit
Telephone Handling
Promotion through the Internet
Promotion through Flyer or Brochure
Buyers visiting the Exporter’s Firm
Office Setting
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Categories:Types, Business/Law
Published by: strength, courage, and wisdom on Aug 22, 2013
Copyright:Attribution Non-commercial

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08/20/2014

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