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ADVERTISING AGENCY OF INDIA

ADVERTISING AGENCY OF INDIA

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Published by joelcrasta

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Published by: joelcrasta on Jun 08, 2009
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07/26/2013

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ADVERTISING AGENCY OF INDIA
 
Chapter 1
SIDVIN SCHOOL OF BUSINESS, BANGALORE1
 
ADVERTISING AGENCY OF INDIA
ADVERTISING
INTRODUCTION
Advertising is a form of communication whose purpose is to inform potentialcustomers about products and services and how to obtain and use them. Manyadvertisements are also designed to generate increased consumption of thoseproducts and services through the creation and reinforcement of brand imageand brand loyalty. For these purposes advertisements often contain bothfactual information and persuasive messages. Every major medium is used todeliver these messages, including: television, radio, movies, magazines,newspapers, video games, the Internet (seeInternet advertising), andbillboards. Advertising is often placed by an advertising agency on behalf of acompany.Advertising, in its non-commercial guise, is a powerful educational tool capableof reaching and motivating large audiences. "Advertising justifies its existence when used in the public interest - it is much too powerful a tool to use solelyfor commercial purposes." - Attributed to Howard Gossage byDavid OgilvyAdvertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages
SIDVIN SCHOOL OF BUSINESS, BANGALORE2
 
ADVERTISING AGENCY OF INDIA
and in-storepublic addresssystems. Advertisements are usually placedanywhere an audience can easily and/or frequently access visuals and/oraudio and print organizations which frequently spend large sums of money onadvertising but do not strictly sell a product or service to the general publicinclude:political parties,interest groups,religion-supporting organizations, andmilitarieslooking for new recruits. Additionally, somenon-profit organizationsare not typical advertising clients and rely upon free channels,such aspublic service announcements.Advertising spending has increased dramatically in recent years. In the UnitedStates alone in 2006, spending on advertising reached $155 billion, reported TNS Media Intelligence.
That same year, according to a report titled GlobalEntertainment and Media Outlook: 2006-2010
issued by global accountingfirm PricewaterhouseCoopers, worldwide advertising spending was $385billion. The accounting firm's report projected worldwide advertisementspending to exceed half-a-trillion dollars by 2010.While advertising can be seen as necessary foreconomic growth, it is not withoutsocial costs.Unsolicited Commercial Emailand other forms of spam  have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden oninternet serviceproviders.
Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.
Meaning -
 
Advertising is the promotion of a company’s products and servicescarried out primarily to drive sales of the products and services but also tobuild a brand identity and communicate changes or new product /services tothe customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues astheir advertising budget. There are several reasons for advertising some of  which are as follows:
SIDVIN SCHOOL OF BUSINESS, BANGALORE3

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seriously a marvellous work.... and a full information available on d topic
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