• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
The Latest in Email Tracking and Notification TechnologyYou just sent a prospect or client an important email? Oh Oh, what happens next?I’m sure everybody at some time has experienced the frustration of sending an important emailand wondered if it was actually received, read, forwarded or simply deleted. Sure, there aresome rudimentary capabilities within Outlook that may slightly ease your concerns, but what if there were flexible and easy-to-use software applicationsthat could really give you insight intowhat was occurring with that ever so critical email? What if you could determine not only if your email was received, but you could also receive a notification alerting you at the exactmoment it was actually read? Wow, that certainly would make the timing of that follow-up callor email easier to determine!Believe it or not, there are a number of technology solutions currently on the market that can provide you with this information, as well as offer a whole lot more advanced trackingcapabilities and functionality--- all of which are typically transparent and undetectable by theemail recipients. For example, some of the applications will not only notify you of the exact dataand time your email was opened, but will also provide you with the physical geographic locationand IP address of the recipient’s computer (Nigerian scammers beware!), the apparent emailaddress of the recipient (useful if people use free email accounts and then forward the email totheir business accounts or vice versa or use email aliases) , any URL’s contained in your emailthat are clicked through (great to monitor the effectiveness of your latest email campaign), theduration that the email was read, and if your email was forwarded or read on a differentcomputer (very useful to track confidential of proprietary information that might be passed ontoa competitor).Some of the more advanced applications can also provide all of the above tracking informationon your individual email attachments to include PDF’s, Word and Excel documents. So, if yousent a prospect a proposal as a PDF, not only would all of the above be capable, but you couldreceive this information at the page level! In other words, you would be able to determine theduration and frequency that each page was read. Hmmmm, why was this prospect spending somuch time reading the section that contained our pricing?In addition, some applications even allow for the restriction of certain activities. For example,you can restrict a recipient from printing or forwarded youremail. Or, some allow for the sender to specify a time duration in which the email will self-destruct within an elapsed time after it has been read. Poof, now you see it, now you don’t!.Most offer some type of Outlookplug-in that allows the sender to specify the “treatment” levelfor each email and well as turn-off the tracking features. Since most companies charge on a peremail tracked basis (usually fractions of a penny per email), you may want to track onlyimportant emails.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...