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Published by PresseBox
[PDF] Press Release: Presentations & panel discussion at IFA 2013: "Ultra HD (4K) - hype or realistic scenario?"
[PDF] Press Release: Presentations & panel discussion at IFA 2013: "Ultra HD (4K) - hype or realistic scenario?"

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Published by: PresseBox on Aug 22, 2013
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22. August 2013
31 / 2
Presentations & panel discussion at IFA 2013:
Ultra HD (4K)
hype or 
realistic scenario?”
In addition to the international
booth “
Ultra HD (4K)
the TecWatch exhibition area the projectpartners - ASTRA, German TV Platform, Fraunhofer HHI, Harmonic, Sky Deutschland and Sony -will also offer presentations and a panel discussion in the TecWatch-Forum. On Saturday,September 7, 2013, from 13.00 to 15.00, experts will get together to discuss
“Ultra HD (4K) –
realistic scenario?”
First Ultra HD (4K) consumer TV displays, the first TV productions in Ultra HD, and more and moremovies in 4K
all signs indicate that a new digital TV standard is getting ready for its breakthrough. Butthere are also critical statements regarding Ultra HD (4K), ranging
from “
incomplete standard
expensive technology
with limited use”
are still struggling with HDTV.
” The project team“Ultra HD (4K)”
is prepared to face these discussions and is offering a special event.
On September 7,2013, from 13.00 to 15.00, all interested IFA 2013 visitors can attend a special session in theTecWatch-Forum (hall 11.1).
The event ”Ultra HD (4K) –
hype or 
realistic scenario?” consist
s of two parts:
 A series of experts’
presentations and a panel discussion. Both will be held in English [E] or German [G]. The program detailsare:- Introduction: Beyond HDTV and 3DTV, Dr. Helmut Stein (German TV Platform, DVB Project) [G]- Sony 4K Technology, Mark Londero (Sony Europe) [E]- HEVC driving Ultra HD, Dr. Ralf Schäfer (Fraunhofer HHI/3DIC) [G]- From HDTV to Ultra HD, Stefan Meier (Harmonic) [G]- Ultra HD Live, Thomas Wrede (SES) [G]- Ultra HD Receiver, Dr. Dietrich Westerkamp (Technicolor) [G]- TV concepts for Ultra HD, Stephan Heimbecher (Sky Deutschland) [G]- P
anel discussion ”Ultra HD (4K) –
hype or realistic scenario?”
Interested visitors are invited to register for the
“Ultra HD (4K)
hype or realistic scenario?
” event
in the TecWatch-Forum at uhd@tv-plattform.de. 

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