the anatomy of a successfulviral marketing campaign

AdamHealeyCo‐founder&CEOhotelicopter

EyefortravelMarke<ngConferenceMiami,June4

th

,2009

thegoal

Createyourownsuccessfulviralmarke<ngcampaigns.

anatomyofasuccessfulviralmarke2ngcampaign eyefortravelmarke2ngconference,6/4/09

•

Introduc2ontohotelicopter

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Thereasonforourrebranding

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Thecampaign

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Theresults

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Theingredients

introduc/on

anatomyofasuccessfulviralmarke2ngcampaign eyefortravelmarke2ngconference,6/4/09

We’refocusedonbeingthemarketleaderinhotelsearch.

Hotelicopter - The Anatomy of a Successful Viral Marketing Campaign

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