Joe Dager
Business901
Fort Wayne, IN 46845
Phone: 260-438-0411

Website:http://www.Business901.com
Website:http://www.FundingYourNonprofit.com
Twitter:http://www.twitter.com/business901
LinkedIn: http://www.linkedin.com/in/business901
Email: jtdager@business901.com

In 1960, E. Jerome McCarthy introduced the 4 P\u2019s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P\u2019s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many have proposed that there are really 5 P\u2019s, suggesting Positioning, Packaging, or People as additions to the mix.

1. BE Real: Your marketplace is crowded with competitors, and your prospects are
besieged with marketing messages. For your message to find its way through all this
noise, it must be exactly on target. In any field, it\u2019s not enough to simply describe what
you do. You must be able to tell your prospects exactly how your work helps them solve
problems and reach goals, and the benefits and results they can expect to see from it.
What this targeted messaging requires is that you become very specific about not only
who your offer is for, but what it will help them do, and why your solution is the right
one for them.

2. Be Pulling vs. Pushing: In the classic marketing formula, the emphasis was on promotion
\u2014 pushing your message out to the world at large. You need to pull toward you exactly
those clients you want. Push-style marketing includes cold calling, unsolicited mail or
email, paid advertising (online and off), promotional events like trade shows, and some
forms of PR, like blasting out press releases. Pull marketing, on the other hand, is focused
on building affinity and connections. To attract clients in your niche, you might develop
referral partnerships, become visible at networking events, get booked as a public
speaker, have articles published or build a content-rich website. You\u2019ll find it much
easier to make a sale when clients contact you as the result of hearing about you from
someone else, or after sampling your expertise for free.