1.Analyze the existing business portfolio of any onecompany using BCG matrix, GE matrix, and Ansoff model.ANS.
BCG Matrix of KFC
The need for strategy, in order to expand its existing product invery promising markets for KFC is very essential. KFC, along withMcDonalds, and other major fast food chains have dominated theAmerican continent as well as else where. Since the 1950’s when thefounder of KFC had a dream, of building an empire in the fast foodmarket, the company has undergone lots of changes. The company haschanged ownership; it has taken over from Pepsi and passed over toTricon, which owns Pizza hut, Taco bell and others. Nowadays, KFC, still dominates the chicken fast food industrywhile has stores in more than 100 countries operating vast profits. (DeWitt 'et al.2004a) Although, due to increased conditions of life, anddifferentiation of the life style of the population around the world, thereis still a lots of room for expansion, especially in countries with large population, and high development rate. KFC using the BCG matrix andSWOT analysis to analyze what is the current position of the companyand identify that the company has the potentials to growth in fast foodmarket.
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