Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Mobility Implementation Challenges

Mobility Implementation Challenges

Ratings: (0)|Views: 1|Likes:
Published by Infosys
Enterprise Mobility adoption is inevitable – The road to mobility is not easy, however those who venture wisely, lead the pack and reap
great business rewards
Enterprise Mobility adoption is inevitable – The road to mobility is not easy, however those who venture wisely, lead the pack and reap
great business rewards

More info:

Categories:Types, Business/Law
Published by: Infosys on Aug 23, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

08/23/2013

pdf

text

original

 
VIEW POINT
 
“Got
 
Mobile?”
If Not, You Can Bet Your 
 
Competitors are Eating Your Lunch!
 
 Abstract
 
Enterprise Mobility adoption is inevitable
 –
The road to mobility is
 
not easy, however those who venture wisely, lead the pack and reap
 
great business rewards.
 
 
Introduction
 
Over the past few years, mobile devices
 
have put the world into our pockets. The
 
workforce has gone mobile and work is
 
no longer a place. Your office is wherever 
 
you are. All this translates into greater 
 
productivity and efficiency and reduced
 
costs for the enterprise. Mobility has
 
become an enterprise requirement.
 
This pervasiveness of mobile devices and
 
technologies is putting the power into the
 
hands of the user, molding a new business
 
landscape where the
„User 
is
King‟.
To get
 
a sense of just how sizeable this trend is,
 
consider that the worldwide mobile worker 
 
population is set to increase to 1.3 billion
 
by 2015, accounting for nearly 37.2% of 
 
the workforce, according to IDC. (1) A
 
recent study shows that 75% of the global
 
population uses mobile devices (2).
 
 As more workers go mobile, enterprises
 
need to enable their field force with real-
 
time data on the go, providing instant
 
access to enterprise systems for a range
 
of tasks
 –
from time-keeping, travel
 
and expenses to customer-related sales
 
and marketing information. In
today‟s
 
turbulent business environment, effective
 
collaboration through the real-time sharing
 
of information, ideas and expertise is
 
critical to the enterprise.
 
The mobile and connected worker 
 
can access information at all times
 
and collaborate effectively to help the
 
enterprise flourish.
 
Furthermore, customers ,whether 
 
consumers or business vendors, are quickly
 
discovering the ease and accessibility
 
of shopping and sourcing through their 
 
mobile devices. They are downloading
 
applications for any number of activities
 
 –
to streamline work, connect with
 
friends, compare prices
 –
on their mobiles,
 
smartphones and tablets. Over 30 billion
 
apps have been downloaded since 2011
 
(2). The key question asked -
“Is
there an
 
app for 
that?”
 
Enterprises that want to survive in such
 
a highly competitive marketplace need
 
to find solutions that help them drive
 
customer and employee satisfaction
 
such as reducing wait time for check-out,
 
eliminating the need for in-store queues,
 
leveraging mobile wallet payments, and
 
enabling on-the-go access to information.
 
For instance, a study by Mashable shows
 
that 63% of mobile shoppers compare
 
prices with their smartphones while
 
shopping in-store or on their desktops at
 
home (3).
 
 Another study by Gartner shows that
 
context-aware location-based services,
 
visual search for differentiated user 
 
experience, mobile commerce, and mobile
 
payments are some of the leading mobile
 
trends in 2012 (4).
 
In 2013 and beyond we are looking at the
 
rise of enterprise applications mainstream,
 
the popularity of BYOD, the entrance of 
 
Windows 8, mobility innovation within
 
the industries like augmented reality for 
 
retailers, a machine-to-machine (M2M)
 
connected world, and real-time insights
 
on-the-go. Enterprises are now setting
 
aside budget exclusively for Mobility
 
“First”
initiatives. A variety of devices with
 
versatile capabilities will further accelerate
 
the availability, quality and adoption of 
 
mobile solutions taking advantage of these
 
trends, making mobility
„business
as
usual‟.
 
 As mobile applications become the new
 
way of transacting business, enterprise
 
mobility is poised to become the new
 
norm.. This paper discusses the trends that
 
are creating the need for mobility in B2B
 
(Business to Business) and B2B2C (Business
 
to Business to Consumer) environments,
 
the challenges of implementing enterprise
 
mobility, and guidelines for designing a
 
roadmap.
 
 
Need for Enterprise Mobility
 –
 
 App, App, or Away!
 
While the explosion of digital channels
 
has opened new ways for customers
 
to communicate and interact with
 
enterprises, the proliferation of mobile
 
devices has given
today‟s
consumers an
 
on-the-go channel to browse, shop and
 
connect. Enterprises that want to leverage
 
these new consumer trends are finding
 
new ways to engage with their customers,
 
vendors, partners, and stakeholders.
 
Owing to these new methods of customer 
 
engagement,
today‟s
enterprises must
 
change the way they do business. Several
 
enterprises are finding that the traditional
 
web-based model of business is not
 
sufficient to drive growth
 –
their business
 
processes must transform to keep up with
 
customer sentiment. As more consumers
 
become mobile, enterprises need to adopt
 
new processes that involve innovative
 
mobile technologies, platforms and
 
services. With the advent of cloud, big
 
data and mobility - the perfect storm - it
 
becomes imperative for enterprises to
 
leverage the power of 3 to re-engineer 
 
existing business processes that match
 
these new methods of engagement.
 
This includes deploying advanced
 
systems integration functionalities and
 
building processes that are repeatable,
 
scalable, and build efficiencies back into
 
the business. Enterprises need to move
 
from simply hosting mobile web pages
 
to implementing app-based models and
 
other mobile deployment technologies
 
 –
whether hybrid, native, or cloud-based
 
 –
to enhance customer engagement and
 
experience.
 
The above trends are generating new
 
revenue streams for enterprises through
 
newer business models. As consumers look
 
to their mobile devices to connect, retailers
 
are focusing on the unique opportunity to
 
leverage mobile devices as a mechanism to
 
transact. For example, traditional retailers
 
use physical or web-based touch-points
 
such as Point of Sales (POS) through
 
gateways like PayPal where consumers can
 
use their credit card to make payments.
 
Businesses are also seeking new models
 
that allow them to implement mobile
 
payments through virtual or mobile wallets
 
(mWallet), which are accruing significant
 
increases in employee productivity,
 
company sales, and customer satisfaction.
 
For instance, a leading, upscale fashion
 
retailer deployed a solution enabling
 
mobile POS devices throughout its retail
 
outlets and witnessed a 15.3% increase in
 
sales (5).
 
Hence, enterprises are increasingly seeking
 
to onboard mobile solutions that can
 
optimize existing business processes,
 
enable new business opportunities,
 
generate significant cost savings, yield
 
higher customer satisfaction, and ensure
 
higher profits and sales. Those who
 
quickly grasp the shift that
“Mobile
 
„IS‟
 
the
Enterprise”
will not just survive but
 
thrive in this rapidly changing business
 
environment where customer experience
 
and quick access to data is King.
 

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->