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Mobility Implementation Challenges

Mobility Implementation Challenges

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Published by Infosys
Enterprise Mobility adoption is inevitable – The road to mobility is not easy, however those who venture wisely, lead the pack and reap
great business rewards
Enterprise Mobility adoption is inevitable – The road to mobility is not easy, however those who venture wisely, lead the pack and reap
great business rewards

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Categories:Types, Business/Law
Published by: Infosys on Aug 23, 2013
Copyright:Attribution Non-commercial


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If Not, You Can Bet Your 
Competitors are Eating Your Lunch!
Enterprise Mobility adoption is inevitable
The road to mobility is
not easy, however those who venture wisely, lead the pack and reap
great business rewards.
Over the past few years, mobile devices
have put the world into our pockets. The
workforce has gone mobile and work is
no longer a place. Your office is wherever 
you are. All this translates into greater 
productivity and efficiency and reduced
costs for the enterprise. Mobility has
become an enterprise requirement.
This pervasiveness of mobile devices and
technologies is putting the power into the
hands of the user, molding a new business
landscape where the
To get
a sense of just how sizeable this trend is,
consider that the worldwide mobile worker 
population is set to increase to 1.3 billion
by 2015, accounting for nearly 37.2% of 
the workforce, according to IDC. (1) A
recent study shows that 75% of the global
population uses mobile devices (2).
 As more workers go mobile, enterprises
need to enable their field force with real-
time data on the go, providing instant
access to enterprise systems for a range
of tasks
from time-keeping, travel
and expenses to customer-related sales
and marketing information. In
turbulent business environment, effective
collaboration through the real-time sharing
of information, ideas and expertise is
critical to the enterprise.
The mobile and connected worker 
can access information at all times
and collaborate effectively to help the
enterprise flourish.
Furthermore, customers ,whether 
consumers or business vendors, are quickly
discovering the ease and accessibility
of shopping and sourcing through their 
mobile devices. They are downloading
applications for any number of activities
to streamline work, connect with
friends, compare prices
on their mobiles,
smartphones and tablets. Over 30 billion
apps have been downloaded since 2011
(2). The key question asked -
there an
app for 
Enterprises that want to survive in such
a highly competitive marketplace need
to find solutions that help them drive
customer and employee satisfaction
such as reducing wait time for check-out,
eliminating the need for in-store queues,
leveraging mobile wallet payments, and
enabling on-the-go access to information.
For instance, a study by Mashable shows
that 63% of mobile shoppers compare
prices with their smartphones while
shopping in-store or on their desktops at
home (3).
 Another study by Gartner shows that
context-aware location-based services,
visual search for differentiated user 
experience, mobile commerce, and mobile
payments are some of the leading mobile
trends in 2012 (4).
In 2013 and beyond we are looking at the
rise of enterprise applications mainstream,
the popularity of BYOD, the entrance of 
Windows 8, mobility innovation within
the industries like augmented reality for 
retailers, a machine-to-machine (M2M)
connected world, and real-time insights
on-the-go. Enterprises are now setting
aside budget exclusively for Mobility
initiatives. A variety of devices with
versatile capabilities will further accelerate
the availability, quality and adoption of 
mobile solutions taking advantage of these
trends, making mobility
 As mobile applications become the new
way of transacting business, enterprise
mobility is poised to become the new
norm.. This paper discusses the trends that
are creating the need for mobility in B2B
(Business to Business) and B2B2C (Business
to Business to Consumer) environments,
the challenges of implementing enterprise
mobility, and guidelines for designing a
Need for Enterprise Mobility
 App, App, or Away!
While the explosion of digital channels
has opened new ways for customers
to communicate and interact with
enterprises, the proliferation of mobile
devices has given
consumers an
on-the-go channel to browse, shop and
connect. Enterprises that want to leverage
these new consumer trends are finding
new ways to engage with their customers,
vendors, partners, and stakeholders.
Owing to these new methods of customer 
enterprises must
change the way they do business. Several
enterprises are finding that the traditional
web-based model of business is not
sufficient to drive growth
their business
processes must transform to keep up with
customer sentiment. As more consumers
become mobile, enterprises need to adopt
new processes that involve innovative
mobile technologies, platforms and
services. With the advent of cloud, big
data and mobility - the perfect storm - it
becomes imperative for enterprises to
leverage the power of 3 to re-engineer 
existing business processes that match
these new methods of engagement.
This includes deploying advanced
systems integration functionalities and
building processes that are repeatable,
scalable, and build efficiencies back into
the business. Enterprises need to move
from simply hosting mobile web pages
to implementing app-based models and
other mobile deployment technologies
whether hybrid, native, or cloud-based
to enhance customer engagement and
The above trends are generating new
revenue streams for enterprises through
newer business models. As consumers look
to their mobile devices to connect, retailers
are focusing on the unique opportunity to
leverage mobile devices as a mechanism to
transact. For example, traditional retailers
use physical or web-based touch-points
such as Point of Sales (POS) through
gateways like PayPal where consumers can
use their credit card to make payments.
Businesses are also seeking new models
that allow them to implement mobile
payments through virtual or mobile wallets
(mWallet), which are accruing significant
increases in employee productivity,
company sales, and customer satisfaction.
For instance, a leading, upscale fashion
retailer deployed a solution enabling
mobile POS devices throughout its retail
outlets and witnessed a 15.3% increase in
sales (5).
Hence, enterprises are increasingly seeking
to onboard mobile solutions that can
optimize existing business processes,
enable new business opportunities,
generate significant cost savings, yield
higher customer satisfaction, and ensure
higher profits and sales. Those who
quickly grasp the shift that
will not just survive but
thrive in this rapidly changing business
environment where customer experience
and quick access to data is King.

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