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RFID Omni Channel

RFID Omni Channel

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Published by Zohar Urian
RFID Omni Channel
RFID Omni Channel

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Published by: Zohar Urian on Aug 23, 2013
Copyright:Attribution Non-commercial

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04/18/2014

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RFID
OMNICHANNELSUPERSTAR
HOw RFID IS bECOMINg THE TRANSFORMATIONAL TECHNOLOgyIN THE OMNICHANNEL RETAILINg ExPERIENCE.
 
|PAGE 2
MOTOROLA SOLUTIONS
 WHITE PAPER
Omnichannel RFiD
 
On the train during her Friday aternoon commute, Abby leas through a catalog and nds the perect sweater to go withthe pants she’s wearing to a party tonight. She immediately uses her smartphone to visit the store’s mobile website to see i the location nearest her home has the sweater. The store’s item-level RFID tagging system provides the accurate inventory visibility essential to omnichannel retailing, allowing Abby to access inventory and nd that her size is available in stock. She purchases the sweater and arranges to pick it up at the store on her way home. Her purchase is waiting or her when she arrives. The sweater is a perect t, and the outt is a hit.Another satised omnichannel customer.
Omnichannel retailing—with connectedcustomers able to shop not only in the store butalso online and on mobile devices—is changinghow the industry views the retail store. The actis, retail stores are nding themselves in a newand expanded role in the omnichannel universe,unctioning not only as a retail storeront butalso as a shipping and ulllment center. Thekey is enhanced inventory visibility and control.Omnichannel retailers understand that being ableto allocate items and ulll orders rom inventorylocated in any part o the supply chain is moreecient, more cost-eective and more likelyto result in aster ulllment and an enhancedcustomer experience. Virtually all retailers agreethat the key to accurate inventory management istechnology, notably Radio Frequency Identicationtechnology, or RFID.
 
|PAGE 3
MOTOROLA SOLUTIONS
 WHITE PAPER
Omnichannel RFiD
RFID EMPOwERSOMNICHANNEL RETAILINg
OMNICHANNEL RETAILING MEANS CONNECTED CUSTOMERSCAN SHOP FOR AND PURCHASE THE SAME ITEMSACROSS MANY DIFFERENT CHANNELS.RFID technology is an increasingly important enabler o omnichannel retailing. Especiallyimportant to apparel retailers is item-level RFID, in which RFID tags are attached toindividual garments. Commonly integrated into the product’s hangtag or pricing label, thetags are read by handheld or xed RFID readers, providing real-time inventory visibilitythroughout the supply chain. The system enables store management, sales associates,even connected customers, to have the accurate, real-time product location andavailability data so crucial to omnichannel retailing success.

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