On the train during her Friday aternoon commute, Abby leas through a catalog and nds the perect sweater to go withthe pants she’s wearing to a party tonight. She immediately uses her smartphone to visit the store’s mobile website to see i the location nearest her home has the sweater. The store’s item-level RFID tagging system provides the accurate inventory visibility essential to omnichannel retailing, allowing Abby to access inventory and nd that her size is available in stock. She purchases the sweater and arranges to pick it up at the store on her way home. Her purchase is waiting or her when she arrives. The sweater is a perect t, and the outt is a hit.Another satised omnichannel customer.
Omnichannel retailing—with connectedcustomers able to shop not only in the store butalso online and on mobile devices—is changinghow the industry views the retail store. The actis, retail stores are nding themselves in a newand expanded role in the omnichannel universe,unctioning not only as a retail storeront butalso as a shipping and ulllment center. Thekey is enhanced inventory visibility and control.Omnichannel retailers understand that being ableto allocate items and ulll orders rom inventorylocated in any part o the supply chain is moreecient, more cost-eective and more likelyto result in aster ulllment and an enhancedcustomer experience. Virtually all retailers agreethat the key to accurate inventory management istechnology, notably Radio Frequency Identicationtechnology, or RFID.