HOW TO CREATEA SOCIAL MEDIAMARKETING PLAN

BY DAVE EVANS

JUNE 22,24,26

Delhi, Bangalore, Mumbai

COMMUNICATIONS PROFESSIONALS

SOCIAL MEDIA FORBUSINESS

NOW IN INDIAHANDS-ON WORKSHOP

Your company needs you to become a

Communications 2.0

professional. Get insights into the emerging new media trends.Learn to create a social media marketing plan.

About the Workshop

This workshop focuses on practical guidelines for understandingsocial media, developing a social media marketing strategy,implementing the campaign, and then measuring results. Learnto focus on the impact of social media in marketing strategiesfor brands. Social media strategist and the author of SocialMedia Marketing: An Hour a Day, Dave Evans, will introduce thefundamentals and teach the basics. Get hands-on training forcreating an effective social media communications plan.

What you will learn and practice:

•

what is social media

•

what are the specific social media channels

•

how social media impacts marketing and business

•

how certain case studies will help in understanding the use of social media in marketing

•

the importance of social media listening and measurement

•

how to create your own framework for a social media basedmarketing program by focusing on:

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understanding your business objectives

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understanding your audience

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defining your strategy and selecting specific socialchannels

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creating your tactical plan

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setting up a listening program

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successfully presenting your plan and implementing it

LEARN SOCIAL MEDIA MARKETING

PRACTICAL TRAINING! DEVELOP SKILLS! LEARN STRATEGY! BUILD PLAN!

Dave Evans is an experiencedsocial media and businessconsultant. Dave holds a BS inPhysics and Mathematics and hasserved on the Advisory Board withad:tech. For more information onDave Evans visit-http://www.digital-voodoo.com/

Speaker:

Dave Evans

Recognized author of:

“Social MediaMarketing:An Hour a Day,”

Featuring 55 practical, hands-onexercises my book walks you througha step-by-step process that results inan effective social media plan builtby you, for your organization. Thisbook eschews theoretical surveys of social media marketing to focus onpractical, how-to advice forunderstanding social media,developing a social media marketingstrategy, implementing thecampaign, and then measuringresults. Buy it from:http://www.Amazon.com

Dave Evans’ Book:

“Social MediaMarketing:An Hour a Day,”

For more information visit:SocialMediaWorkshop

Locations and Dates:

June 22, Monday –India International Centre, New DelhiJune 24, Wednesday –TajResidency, BangaloreJune 26, Friday –Sahara Star Hotel, Mumbai

Agenda

8:30–8:45 am –Outline8:45–9:45 am –Understanding Social Media9:45–10:45 am –Social Media Channels10:45–11:00 am –BREAK11:00–12:00 pm –Social Media Metrics12:00–1:00 pm –LUNCH1:15–1:30 pm –Course Review1:30–2:00 pm –Social Media Monitoring2:00–2:30 pm –Creating Your Framework2:30–2:45 pm –BREAK2:45–4:00 pm –Creating Your Framework (continued)4:00–5:00 pm –Wrap-up and Review SessionThis is a hands-on workshop for communications professionals,PR and Advertising strategists, entrepreneurs, and marketingheads who want to catch the early wave. Surely you’re familiarwith Social Networking, and sites like Orkutand Facebook,LinkedIn, and Twitter. Now, learn to integrate them into yourCommunications Plan.

WHAT, WHEN, WHERE

leaders around the business issuesof social media. Dave’s book, a practical, step-by-step guide for marketers looking to expand their skills, shows you how to tap theSocial Web the right way.”

—Pete Blackshaw, Chief MarketingOfficer, Nielsen|Buzzmetrics

“Dave has incredible insight intothe customer perspective and his passion for social media iscontagious. He has the remarkableability to see the broad overall vision but is willing and eager toget into the details so necessary for successful execution. Dave doesn’t just give you the magic answer—rather he gives you the essential insight and perspective so you areempowered to leverage social media to reach your businessgoals.”

—Laura Pinneke, Senior CommunityManager, Meredith Publishing

“In a world where‘authenticity’ matters, Dave’s thereal deal. He’s oneof the smartest and most passionate

Book Reviews

For more information visit:SocialMediaWorkshop