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New course format by popular demand!
www.iirme.com/eventmgt
Part I: Practical Special EventPreparation
11 – 12 October 2009
Part II: Financing, ManagementAnd Follow-Through
13 – 15 October 2009
Develop a set of checklists for immediate application within your organisation
11 – 15 October 2009 • Media Rotana Hotel, Dubai, UAE
Project Management ForSpecial Events
• Understand
 
the science of project managementand how to apply it to an event
• Set objectives
and measure success
• Create
an event management manual for your next event
• Use
basic event management terminology inevent contracts
• Create
, improve and archive event checklists
• Review
the mistakes of others in order to avoid them
 
• Apply
the techniques learned for your next event
• Create
a document system for events
• Undertake
a contract management approach
• Understand
and improve event nance,
sponsorship and cost control
 
• Review
event software and create a spreadsheetsystem for your events
• Manage
and minimise the risks of events
 
• Understand
the formal decision process ofsponsors and governments
Who Should Attend?
• Corporate and Independent Event Planners• Event Producers• PR and Communications Managers• Brand Managers• Sales and Marketing Managers• Project Managers• Exhibition Organisers• Festival and Public Event Organisers• Fundraising Managers• Sponsorship Managers• Tourism Authorities
Led by internationally renowned author and event producer 
William O’Toole
Visit our event group website at http://sites.google.com/site/dubaieventsproject/
Organised by 
Ofcial Regional Recruitment Partner 
 
register@iirme.comwww.iirme.com/eventmgt
Dear Event Manager,
Project Management For Special Events
caters to the
dynamic Middle East events management industry. As a
professional working in this fast-moving environment, youknow the importance of staying up-to-date on the latest
event strengthening techniques and trends.There are always new ways to promote and manageevents, so make sure not to be left in the dust. IIR’s
ProjectManagement For Special Events
, applicable to a wide rangeof occasions including conferences, product launches,corporate hospitality, sporting occasions, shopping festivals,exhibitions and much more, maintains a strong focus on the
challenges that are important to you.Furthermore, you will take away with you les and documents
from the course that can be used immediately for your next
event. They can also become a template for your project
management system that can be adapted to all events and
form the basis of an event management reporting system.This year, we are introducing this course as a two-partformat. Over the rst two days, at
Practical Special EventPreparation
, you will develop the essential tools to practically
and innovatively manage special events. Next, over three
days at
Financing, Management And Follow-Through
,
 
you’ll
take an in-depth look at what it takes to execute a fantastic
special event! Take only one segment if you’d like, or register 
for both to gain a complete, holistic understanding of
ProjectManagement For Special Events!
This two-part course will use a number of methods to ensure
effective learning including large and small group discussions,
lectures and case studies. As the focus of the programme ison skills, there will be a signicant amount of practice in roleplay.If you are an events professional working in this challenging
environment or someone who occasionally organises special
events, this course will keep you competitive, efcient,effective and innovative.Bill and I look forward to meeting you in October.Best Regards,Keith Parker Conference Manager 
P.S. We’ve implemented a new two-part course format due to popular demand!P.P.S. Develop a series of check lists for immediateapplication within your workplace
 
971-4-3352437971-4-3352438
Meet Your Expert Course Leader
William (Bill) John O’Toole
BSc, MEng. Manager of EPMS Pty Ltd.Founding director of Event ManagementBody of Knowledge (EMBOK)Member of Project Management ResearchForum, University of Sydney, AustraliaOver the last ve years, Bill has worked as a consultant on thedevelopment of event strategies for the Kingdom of Saudi Arabia,the European Union, Dubai Tourism Commerce and Marketingand the Aqaba Development Authority.Bill has been creating and organising events for more than25 years. He is a sought-after presenter and teacher in eventmanagement in Australia, New Zealand, South Africa, Taiwan, UK,USA, Malaysia and the Middle East. He is an event management
consultant to public and private organisations for events
throughout Australia and Asia, including numerous tourism andregional authorities on their event support mechanisms.He has co-authored two international texts on event
management,
Festival and Special Event Management
and
Corporate Event Project Management
. These textbooks are
used for courses around the world and have been translated
into Chinese, Korean and Portuguese. His adaptation of project
management to event and festival management as published on
his CDRom, EPMS.NET, is used for events in USA, Europe and China.Bill trains event managers and project managers at the Universityof Sydney on-line for their Masters course and for StandardsAustralia. Bill is not only versed in theory but currently organisesconcerts, festivals and other events around Australia andthroughout Asia.
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