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This May, the Regional Airline Association(RAA) Convention in Salt Lake City, USA, is agreat showcase or ATR just 18 months ater itannounced the launch o the -600 series at apress conerence in Washington D.C. Followingthat announcement, ATR demonstrated inOctober 2007 its new-generation ATR 72-500aircrat to the main North American major andregional airlines. The demo tour, entitled“Unveiling the Talent”, took in 10 cities in theUS and Canada, covering 11 dierent majorand regional airlines. “There are 880 turbo-props in the US leet, making up 31% o thetotal number o regional 15-to-100-seat air-crat,” says Mario Formica, ATR Vice-President,Marketing. “About 350 o those aircrat aremore than 20 years old and will need renew-ing in the medium term. The current eco-nomic crisis and luctuating oil prices are alsogenerating high operating costs or smallregional jet aircrat, particularly on routes o400 nautical miles or less. As a result, airlineshave been orced to ground 250 regional jetsin the last three years.”
Turboprops generate 40% fewer carbon emissions 
With 170 million passengers lying every yearon regional 15-to-100-seat aircrat, the North American regional market is the largest in theworld. A strong 36% o U.S. airports rely onlyon turboprop services against 20% in Europeand 35% in the Asia-Paciic region. Regionallights are ingrained in US culture. And liketheir counterparts in the rest o the world, USoperators today see turboprops in a new light.“In Europe and in developing economies,more and more operators are now turning toturboprops. As a result, ATR’s aircrat produc-tion rate has increased eightold in our years. And that’s in the ace o sti competition romregional jets launched 15 years ago. Today,the turboprop is the standard or operatorslying short-haul routes,” says Mario Formica.
North America
ATR AT The conTRols
NEWS UPDATE
P2
NEWS UPDATE
North AmericaP4
HIGHLIGHTS
Air TahitiP3
FOCUS
ASTRE project
EDITORIAL
ATR has been present in the North American maret since 1983 ia ATR North America. Toda, 17 airlines in NorthAmerica operate 114 ATRs, 40 o them reight aircrat. But this maret is eoling as man operators see to renew theirleets and adopt greener, more sustainable approaches. In this respect, ATR’s new -600 series turboprop aords manadantages.
ATR NewsletterMa 2009N°18
A maret ripeor turboprops
In recent years, ATR has achieved strongorder growth in the burgeoning markets ofeastern nations. Today, new horizons areopening to the west and the American marketappears ripe for turboprops once more. Thismonth in ATReview we look at how this marketis developing and at the prospects for ouraircraft there. The American market holdshuge potential for latest-generation ATRs,with North American airlines consideringbuying our aircraft to boost their profitabilityand adopt a more sustainable businessmodel. The replacement of small regional jets and older turboprops still operating isalso a great opportunity to develop sales of ATR, the greenest, most profitable and mostcomfortable aircraft in its class. Also in this issue, we spotlight the entry intoservice of the test benches for the new avionicssuite of the -600 series—an important mile-stone taking us a step closer to the first flightscheduled this summer and toward the launchof our new series of aircraft early in 2011.
Stéphane Maer
Chie Executive Ofcer
 
 
Turboprop USA?
Multiple challenges to be met
Greater awareness o the need to curb carbon emissions to protect the planet ischanging the way we live. At climate negotiations in Germany on 29 March, the UnitedStates, which has not ratiied the Kyoto Protocol, assured it would be “powerully,ervently engaged” in talks to reduce carbon emissions, which have risen 16% in theUSA since 1990. “The turboprop oers a solution or US operators looking to adopt amore sustainable business approach,” says John Moore, ATR Head o Sales. Within arange o up to 400 nautical miles at a speed o 300 knots (550 kph), the turboprop isunquestionably more eicient than the turbojet or turboan, burning 40% less kerosenethan a turboan over a short haul (200 nm), while generating 40% ewer emissionsthan jet engines o similar size. “The leet o sub-100-seat regional aircrat is esti-mated at 3,000, that’s 35% o the leet in the USA and Canada. And many 50-seateraircrat are up or renewal. Given the technological advances our aircrat have made,today oering cabins with more room than a jet, and given the price o uel and theneed to reduce emissions, operators are inding what ATR has to oer increasinglyattractive,” concludes John Moore.
 An ATR 72-600 cruising over North America
 
ATR WoRlDWIDe sUccess
Latin America
7%
Europe
36%
North America
19%
 Arica &Middle-East
10%
 AsiaPaciic
28%
ATRPRoGRAMMe
 April 2009 
985
aircrat ordered
820
aircrat deliered
For Guillaume Gasparri, President o ATR North America: “In the last ten years US operatorshave mainly responded to customer demandor jets, which are perceived as aster. Butaviation proessionals know that on a 400-mile journey a jet is less than 20 minutesaster than a turboprop. In the US, 100,000lights every year are made with 30-to-50-seat regional jet aircrat on routes shorter than400 miles where the use o the turbopropcould oer clear advantages over a jet.” Moreeconomical and greener, because a turbopropgenerates 40% ewer carbon emissions than jet engines o similar size, ATR aircrat oerthe very highest levels o technology, saetyand comort.
ATR - the only 50-seat turboprop on the market 
“All our aircrat are certiied to the samestandards as Boeing, Airbus, Bombardier orEmbraer,” airms Mario Formica. The -600series’ new PW 127M engine has manyadvantages, delivering more power orimproved perormance in “hot and high” con-ditions. A “boost” eature lets the pilot increaseengine power by 5% at take-o in tough air-port conditions and allows to gain 1,000 t.(300 m) in altitude to clear higher mountainsthan beore. Another new procedure calledReserve Take-O (RTO) reduces the take-odistance by about 50 metres providing extra2,200 lb in payload when operating rom veryshort runways. Another enhancement is the Aircrat Centralized Maintenance System(ACMS), able to provide aid to troubleshootailures and supply advance inormation oranticipating required maintenance actions,thereby cutting aircrat downtime. ATRs aredemonstrating daily their ability to operate inharsh weather conditions like those encoun-tered in Canada. For improved comort, thecabin provides more room than a regional jetand 70% o passengers can take on theirroller bag. “And to meet the requirements othe North American market, we have intro-duced a new orward entry door on our aircratto accommodate jet bridge access or pas-sengers. We can also oer a business class,”points out Mario Formica. ATR is the world leader in the 50-to-70-seatturboprop market. “Today, we are the onlymanuacturer providing 50-seat turboprops. Air traic is growing and many operators ly-ing 30-seater aircrat need more capacity,”explains Guillaume Gasparri. “ATR North America wants to help operators look at theirleet optimization and deine renewal plans.We are listening and responding to theirneeds,” adds Mark Neely, Vice-President,Sales. Within the next ive years, the scopeclause could also be altered to allow regionalairlines to operate 70- and 90-seat turbo-props, oering new prospects. In addition tothe airline segment, ATR is looking at applyingthe ATR amily in mission roles or the govern-ment. With multiple ATR-42s already lying orthe US government, the eedback is that the ATR platorm is really ideal or the demandingrequirements in this arena. Watch this space…
NEWS UPDATE
ATR NORTH AMERICA
•
Founded 1985
•
18 employees
•
1
st
delivery in 1986 o 5 ATR-42s
•
114 aircrat sold, including 18 inCanada and 22 in Central America
•
17 operator customers, including 5 inCanada and 3 in Central America
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Support: Don Flanigin, Vice-President,Customer Support
••••••••••••••••••••••••••••••••
NORTH AMERICAAT A GLANCE
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6,000 aircrat
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2,800 regional 15-to-100-seat aircrat,including 880 turboprops
••••••••••••••••••••••••••••••••
20 yEAR DELIvERyOUTLOOk 
•
2,680 turboprops
•
950 90-seaters
•
1,250 70-seaters
•
480 50-seaters
On 2 April, teams rom ATR and Thales got together in Toulouse at a cordial gatheringto mark the launch o the two integration benches or the new -600 series’ avionicssuite. On this occasion, Luigi Lombardi, ATR SVP Operations, underlined that “we havealready booked our irst orders or the new -600 series and the perormance o the newavionics has been instrumental in these early successes.” Thales VP Gil Michelin said:“This new avionics suite is a lagship programme or Thales. We believe turboprops willachieve strong sales growth on the back o market demand. That’s why Thales is com-mitted to ATR and is working closely with its teams. The avionics suite we have devel-oped is totally innovative, highly capable and matches the standards o the best aircrat.” ATR’s Chie Pilot Eric Delesalle runs through the suite’s capabilities: “All the systems arevery tightly integrated or optimal presentation o inormation to the pilot. This integratedsystem reduces pilot workload, thereby enhancing light saety.” For Antonio Sperandio, ATR NAS Project Programme Director: “This is a very important step. We have beeneagerly awaiting these two benches so we can test dierent conigurations, reine ourwork and accelerate this very complex programme.” The new ATR aircrat is scheduledto enter service early in 2011.
Two new aionics integration benches
FIRM oRDeRs - APRIl 2009
ATR 42ATR 72
422563
 ATR team in ront o the new intergration benches
 
North America 12Europe 45Latin America 22 Arica & Middle-East 27 Asia Paciic 34
ATR WoRlDWIDecoVeRAGe
Operators Regional split
“In 2006, at the Operators Conerence in Athens, we made the commitment to operatorsto improve our levels o service through the ASTRE project (ATR Spares TotalRe-engineering),” recalls Laurent Besombes, Vice-President Spares Support. ATR reairmedthis commitment to 80 airlines at the threeregional Operators Conerences in Miami,Toulouse and Bangkok last year. The SparesSupport Department began by re-engineeringits business processes and then rethinkinglogistic worklows to optimize management oits spares support network. It then looked atstock management, using Servigistics advancedplanning system sotware (APS) to betteranticipate airlines’ requests. This has been asuccess. “Today, we are rolling out the APSacross our service sales business and it willbe operational within 6 months,” saysBesombes. “Lastly, we are deploying SAP’sEnterprise Resources Planning application(ERP) to optimize management o the wholespares supply chain or the beneit o operators.”
Service level of 92.4% at end March 
SAP will impact everything rom the logisticschain through to product lie-cycle manage-ment and customer relationship management.By the end o this year, ASTRE will havereached its target. That’s because ATR hasdevoted the necessary resources to make theproject work. It has created a new Sourcingdepartment with a brie to seek continuousimprovements in suppliers’ perormance at alllevels since 2006. “We have made progress inmany areas, improving delivery times, sparerepair times and changeout times, as well asresponse times or customers with whom wehave Global Maintenance Agreements (GMAs),which cover 210 o the 750 plus ATR aircratoperating today,” explains Laurent Besombes.
cUsToMeR sATIsFAcTIon
ATR service levels scale new heights
FOCUS
In 2005, ATR Customer Serices embared on its ASTRE project (ATR Spares Total Re-engineering) to improe serice leels. Its ultimate objectie—a customer serice leel o 95% b end 2009—is now in sight. We loo at how it has gone about achieing this goal.
Boost or export loans
Good news for airlines and ATR: the French government has decided to channel
€
7 billion to support aviation sales through the Société de Financement del’Économie Française (SFEF). French banks have committed to provide
€
2 billionin export loans to ATR’s international customers and other aviation firms, and
€
5billion to Airbus customers. The agreement was signed on 15 April. “The aim is tosecure aircraft financing to avert airlines defaulting by claiming they are unableto raise funds in the current global crisis,” explains ATR CFO Giovanni Tramparulo.The structure diagram opposite shows a simplified overview of the schemedesigned by the French government.Before this summer, Italy’s Sace—a credit-insurance organization equivalent toCoface—also plans to announce measures in support of aviation sales. Moreover, ATR has decided to cast its net wider and is consulting new banks including theEuropean Bank for Reconstruction and Development (EBRD), the EuropeanInvestment Bank (EIB) and various Islamic banks. “In addition to the 15 bankswith which we have long-standing partnerships, we want to assist our customersto give them the best chance of raising funds with the best terms and conditions,”concludes Giovanni Tramparulo.
 Airlines began to see noticeable results asearly as 2007, when ATR hit its service leveltarget o 85%, and then in 2008 when itreached 90%. “As o end March, our servicelevel was 92.4% and our target is to reach95% by the end o the year,” says Besombes.Today, more than ever, Customer Services isorging close relationships with customers,working in tandem with ATR’s ront oice. Heconcludes: “We are developing projects and anew organization to better listen to our cus-tomers and match our service to their evolvingbusiness requirements, particularly in light othe current global economic crisis.”
140 Operatorsin 82 countries
ATR 42 ATR 72 TOTAL
CUMULATIVE CYCLES 10,787,370 8,213,016 19,000,386CUMULATIVE FLIGHT HOURS 9,630,245 7,084,194 16,714,439
FleeT sTATIsTIcs
Februar 2009
670 million passengers lew with ATR
DISPATCH RELIABILITY / ATR -500 SERIES
99.6%
SCHEDULE COMPLETION RATE / ATR -500 SERIES
99.95%
PeRFoRMAnce
Last 12 months aerage
 ATR’s spare parts warehouse in Paris
WheRe To FInD Us
12-14 Ma EBACE Genea, Switzerland
18-21 May RAA Salt Lake City, USA 15-21 June Paris Airshow Le Bourget, France18-23 August MAKS Moscow, Russia8-10 September Asian Aerospace Hong Kong, China5-8 October LAVEX Tripoli, Lybia7-9 October ERA Interlaken, Switzerland20-25 October Korea Aerospace & Deence Seoul, Korea15-16 November Dubai Airshow Dubai, UAE
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