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indian_retail_mar09 kpmg

indian_retail_mar09 kpmg

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Published by: Helpdesk on Jun 10, 2009
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05/11/2014

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Indian\ue000Retail:\ue000
Time\ue000to\ue000change\ue000lanes\ue000
KPMG IN INDIA
CONSUMER MARKETS
Foreword

The\ue000advent\ue000of\ue000New\ue000Year\ue0002009\ue000heralded\ue000interesting\ue000yet\ue000challenging\ue000times
for\ue000the\ue000Global\ue000Retail\ue000industry.\ue000The\ue000Indian\ue000retail\ue000industry\u2014one\ue000of\ue000the
fastest\ue000growing\ue000industries\ue000in\ue000the\ue000country\ue000over\ue000the\ue000past\ue000couple\ue000of\ue000years\u2014
is\ue000no\ue000exception.\ue000While\ue0002008\ue000showed\ue000growth\ue000for\ue000the\ue000industry\ue000on\ue000the
whole,\ue000the\ue000last\ue000quarter\ue000of\ue0002008\ue000was\ue000impacted\ue000by\ue000the\ue000economic
slowdown\ue000and\ue000liquidity\ue000crunch,\ue000and\ue000this\ue000is\ue000expected\ue000to\ue000continue\ue000in\ue000the

current\ue000year.

The\ue000year\ue000gone\ue000by\ue000was\ue000packed\ue000with\ue000several\ue000significant\ue000developments\ue000for
the\ue000Indian\ue000retail\ue000industry,\ue000including\ue000the\ue000entry\ue000of\ue000many\ue000global\ue000players,
growing\ue000acceptance\ue000of\ue000the\ue000modern\ue000formats,\ue000the\ue000success\ue000of\ue000many
speciality\ue000retail\ue000formats,\ue000and\ue000the\ue000rising\ue000competition\ue000in\ue000the\ue000regional
markets\ue000beyond\ue000the\ue000metros\ue000and\ue000Tier\ue0001\ue000cities.\ue000

On\ue000the\ue000other\ue000hand,\ue000the\ue000after\ue000effects\ue000of\ue000the\ue000global\ue000economic\ue000turmoil\ue000are
being\ue000felt\ue000in\ue000India\ue000as\ue000well,\ue000and\ue000the\ue000economy\ue000is\ue000expected\ue000to\ue000grow\ue000at\ue000a
significantly\ue000lower\ue000rate\ue000over\ue000the\ue000next\ue0002\ue000years\ue000(between\ue0005\ue000to\ue0007\ue000percent
according\ue000to\ue000various\ue000estimates*).\ue000Consequently,\ue000overall\ue000consumption
levels,\ue000particularly\ue000discretionary\ue000spend\ue000and\ue000impulse\ue000purchases\ue000have\ue000been
affected,\ue000which,\ue000in\ue000turn,\ue000has\ue000resulted\ue000in\ue000a\ue000lower\ue000growth\ue000rate\ue000for\ue000the
industry\ue000for\ue000the\ue000current\ue000year.\ue000Moreover,\ue000this\ue000trend\ue000is\ue000expected\ue000to\ue000continue
in\ue0002009.

Given\ue000the\ue000industry\u2019s\ue000changing\ue000landscape\ue000and\ue000emerging\ue000challenges,\ue000the
focus\ue000of\ue000industry\ue000players\ue000too\ue000is\ue000changing;\ue000with\ue000a\ue000strong\ue000emphasis\ue000on
profitable\ue000growth\ue000in\ue000the\ue000current\ue000scenario.\ue000Hence,\ue000retail\ue000companies\ue000are
increasingly\ue000concentrating\ue000on\ue000strengthening\ue000existing\ue000operations\ue000and
assessing\ue000options\ue000for\ue000growth\ue000through\ue000consolidation,\ue000while\ue000continuing\ue000to

innovate.

Looking\ue000at\ue000the\ue000changing\ue000contours\ue000of\ue000the\ue000industry,\ue000there\ue000are\ue000certain\ue000drivers
which\ue000are\ue000likely\ue000to\ue000have\ue000an\ue000impact\ue000across\ue000retail\ue000categories,\ue000and\ue000we\ue000have
examined\ue000these\ue000drivers\ue000in\ue000detail\ue000in\ue000this\ue000report.\ue000Factors\ue000like\ue000renegotiating
rentals,\ue000store\ue000rationalization,\ue000working\ue000capital\ue000management,
regionalization,\ue000cost\ue000optimization\ue000and\ue000manpower\ue000resizing\ue000are\ue000some\ue000of\ue000the
key\ue000Top\ue000of\ue000Mind\ue000(TOM)\ue000issues\ue000for\ue000retailers\ue000in\ue000the\ue000current\ue000context\ue000of\ue000the
downturn.\ue000We\ue000have\ue000focused\ue000on\ue000how\ue000these\ue000drivers\ue000are\ue000affecting\ue000various
players\ue000across\ue000the\ue000retail\ue000value\ue000chain\ue000and\ue000their\ue000strategies\ue000to\ue000help\ue000cope\ue000with
the\ue000slowdown.

The\ue000analyses\ue000and\ue000point\ue000of\ue000view\ue000presented\ue000in\ue000the\ue000report\ue000have\ue000been
validated\ue000through\ue000extensive\ue000discussions\ue000with\ue000industry\ue000players.\ue000We\ue000take
this\ue000opportunity\ue000to\ue000thank\ue000the\ue000industry\ue000players\ue000for\ue000making\ue000this\ue000endeavor
possible.

\u00a9\ue0002009\ue000KPMG,\ue000an\ue000Indian\ue000Partnership\ue000and\ue000a\ue000member\ue000firm\ue000of\ue000the\ue000KPMG\ue000network\ue000of\ue000independent\ue000
member\ue000firms\ue000affiliated\ue000with\ue000KPMG\ue000International,\ue000a\ue000Swiss\ue000cooperative.\ue000All\ue000rights\ue000reserved.
*\ue000IMF,\ue000Cushman\ue000and\ue000Wakefield\ue000Report,\ue0002009
\u00a9\ue0002009\ue000KPMG,\ue000an\ue000Indian\ue000Partnership\ue000and\ue000a\ue000member\ue000firm\ue000of\ue000the\ue000KPMG\ue000network\ue000of\ue000independent\ue000
member\ue000firms\ue000affiliated\ue000with\ue000KPMG\ue000International,\ue000a\ue000Swiss\ue000cooperative.\ue000All\ue000rights\ue000reserved.
Table of Contents
Executive\ue000Summary
01
India\u2019s\ue000Retail\ue000Journey-\ue000From\ue000gear\ue000five\ue000to\ue000gear\u2026
04
Living\ue000in\ue000uncertain\ue000times
06
Disappointing\ue000Footfalls
07
Margin\ue000contraction-\ue000Interest\ue000burden\ue000adversely\ue000impacts\ue000profits
08
Roll\ue000out\ue000delays\ue000to\ue000compound\ue000problems

09
Besides\ue000the\ue000weak\ue000economy\ue000and\ue000the\ue000feeble\ue000consumer\ue000sentiments,\ue000
the\ue000disappointing\ue000retail\ue000growth\ue000is\ue000also\ue000attributed\ue000to\u2026

10
Mistakes\ue000by\ue000retailers\ue000have\ue000also\ue000added\ue000to\ue000external\ue000troubles
11
Strategies\ue000to\ue000help\ue000retailers\ue000cope\ue000with\ue000the\ue000slowdown
12
Toughen\ue000internal\ue000efficiencies
13
Decode\ue000consumer\ue000behavior
21
Entering\ue000into\ue000alliances\ue000and\ue000leveraging\ue000expertise
23
Build\ue000a\ue000competent\ue000supply\ue000chain\ue000management\ue000system
27
Venture\ue000into\ue000under\ue000penetrated\ue000markets:\ue000Rural\ue000Retailing
28
Innovate:\ue000categories,\ue000services,\ue000business\ue000models\u2026
31
Future\ue000Outlook
33

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