There was a problem sending you an sms. Check your phone number or try again later.
We've sent a link to the Scribd app. If you didn't receive it, try again.
\ue000Discussion with decision maker
\ue000Interviews with experts
\ue000Secondary data analysis
As our project is on Tata Nano and we were not able to make our approach to discuss with the decision maker, interviewing with industry expert, and secondary data analysis. Since Nano is only pre-launched and the final launch will take place in September 2008, and as this is the new segment created by Tata\u2019s so there was no secondary data available.
In qualitative research we performed focus group in which we took a sample of 10- respondents. Who had a previous driving experience, driving licence, knowledge about Nano, and were from different cultures, regions, and of age group between 20-25yr. We made them aware about the topic, and collected their views about Nano.
Tata has expertise in marketing and technology. Bosch developed 623.6cc multi point fuel
injection system engine will produce 33ps, which will give a performance of 20kmpl. The car
has its engine at rear which increases the inner space of the car and it also has an air
conditioner with heater.
As far as the marketing of the Nano is concern, the affect of the promotion strategy can be seen during the launch of Nano in Auto-Expo 2008, New Delhi as the car has made huge impact on national and international media.
Now bringing you back...
Does that email address look wrong? Try again with a different email.