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Published by Keyur Bhojak
RESEARCH DESIGN FOR MANAGEMENT
RESEARCH DESIGN FOR MANAGEMENT

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Published by: Keyur Bhojak on Aug 25, 2013
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08/25/2013

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Chapter Six
Descriptive Research Design:Survey and Observation
 
 
6-2
 Methods
 Traditional TelephoneComputer-Assisted TelephoneInterviewingMailInterviewMailPanelIn-HomeMallInterceptComputer-Assisted PersonalInterviewingE-mailInternetSurveyMethods TelephonePersonalMailElectronic
 
 
6-3
 Methods
Criteria
TelephoneIn-home Mail E-mailInternet
Diversity of Questions
LHMMM-H
Use of PhysicalStimuli
LM-HMLM-H
Sample Control(Effective Reach)
M-HHLLL-M
Control of theData CollectionEnvironment
MM-HLLL
Control of FieldForce
MLHHH
Quantity of Data
LHMMM
Response Rate
MHLLL
PerceivedAnonymity(Secrecy)
MLHMH

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