Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
30Activity
0 of .
Results for:
No results containing your search query
P. 1
consumer behavior

consumer behavior

Ratings: (0)|Views: 949|Likes:
Published by harshit kasliwal
what is consumer behaviour..?? and more...
what is consumer behaviour..?? and more...

More info:

Categories:Types, Research
Published by: harshit kasliwal on Jun 10, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/13/2011

pdf

text

original

 
What is ConsumerBehavior?
 Consumer behavior is the study of how and why people acquire anduse products for themselvesand/or their household.
 
CHARACTERSTICS
1)
Process by which individual decide whether,what, when, from whom, where & how muchto buy.
2)
It comprises both mental & physicalactivities of a consumer.
3)
An individual Behavior is influenced byinternal & external factors.
4)
It is influenced by a No. of marketing stimulioffered by marketer.
5)
 They learn & thereby change their attitudes& behavior.
 
BUYING MOTIVES
Motive is inner urge that moves orprompts a person to some action.
It can be a strong desire, feeling, adrive, stimulus or emotion which playsa role in the consumer’s decision topurchase a product or service.

Activity (30)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
luvpriya liked this
pankaj110044 liked this
pankaj110044 liked this
forrajesh liked this
forrajesh liked this
Ravindra Verma liked this
Brijesh Chandel liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->