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Chapter I: Background of the Problem under study
1.1INTRODUCTION ABOUT STUDY
This comparative study offers multiple perspectives regarding the foreign and domestic business news channel's coverage. Television is the main information source for most of us. Its power is conditioning the way we see the world and what happens in it.Almost every TV channel has a news program in prime time. News programs are like the flagsand plaques placed on the outside of certain official buildings that tell you where you are andwhat you can expect to find there. All News programs follow the same pattern. Their sharedstructural aspects also bring similarities to their content.Television news programs have various levels or strata, the content of which aresometimes similar and sometimes different. It we look at the content and format of the news onthe television stations broadcasting in our Country, we can see many interesting points. For example, the way they depict the territory, the depiction of collective identity and the portrayalof the relationship between the population and the social and political structure are different inall these programs. They talk about a particular country in such a different way that we mightthink they are talking about different countries.And, may be they are!Television as “main source”; TV news is our usual connecting point with things happening eveninches from our doors. Television is considered the most reliable source of information (sharingthat title with radio, in many countries). Things seen on television are accepted as reality.Pictures and sounds of high quality and impact are often treated as things we have seen with our own eyes. We tend to forget the professional process behind creating the news (the constructionand deconstruction of context, the manipulation of sound and picture, and the time constraintsinvolved in the whole process). Instead, we accept the news as something pure and direct,unmediated.Media researchers Rivers, Schramm and Christians noted: "Undoubtedly, the most importantrole of the media is to feed the ground - to deposit layers of information, day by day, hour  by hour, so that a base is laid for the knowledge on which we walk. Compared with theoccasional great and dramatic changes we can attribute to the media, this slow, continuing,never-ending effect is immensely more powerful and significant".
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The Study deal with three key areas of focus:(1) An analysis of how the mass media informally educate their audiences through their descriptions and presentations of significant information.(2) The results of a series of interviews with a theoretical sample of people that exploreshow they describe themselves and how they perceive the quality of information being providedand also they were asked to respond about their perception on information portrayal of Foreignand National business news channels. Thus, resulting in analysis of how effective they are interms of attracting and satisfying to the need of their viewers.3) Strategies Adopted & Challenges faced by Business News Channels for successfulestablishment.
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