Description

My project was based on the “A COMPARATIVE STUDY OF AUDIENCE PERCEPTION ON FOREIGN BUSINESS NEWS CHANNEL AND INDIAN BUSINESS NEWS CHANNEL” and data was taken in the Metro City Chennai.
A research design is an arrangement of condition for collection and analysis of the data in a manner that aims to combine relevance to the research purpose with economy in procedure.

The present study on Audience preferences towards business news channel gives useful information to the Viewers. It helps in learning how a viewer responds towards the news, why he watching the news with which he / she desires to buy the shares and at what price he thinks it to be affordable.

This study will help the researchers to think about upgrading the product by using new technology and finally, the marketer can implement new marketing strategies to increase his sales and market share. It stretches from identification of consumer needs and wants to evaluate satisfaction level.