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INTRODUCTION TO GOOGLE+ FOR BUSINESS: A Setup & Strategy Guide for Business Marketers

INTRODUCTION TO GOOGLE+ FOR BUSINESS: A Setup & Strategy Guide for Business Marketers

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Since its inception 18 months ago, nearly 50% of companies rate Google+ as important to their business. And just last year 15% of marketers acquired a customer from this social channel.

But it’s no wonder why. Google+ has attracted 500 million registered users, growing into the second largest social network as of January 2013.

With its various redesigns, feature add-ons, and integrations with other Google products, it’s growing into a hub of marketing value.

This ebook will cover the basics of how to setup and manage your own Google+ Page.

It’ll shed light on Google’s personalization capabilities, and even provide a brief glossary of all there is to know about Google+.

(c)2013, Hubspot, Inc.
www.hubspot,com
Since its inception 18 months ago, nearly 50% of companies rate Google+ as important to their business. And just last year 15% of marketers acquired a customer from this social channel.

But it’s no wonder why. Google+ has attracted 500 million registered users, growing into the second largest social network as of January 2013.

With its various redesigns, feature add-ons, and integrations with other Google products, it’s growing into a hub of marketing value.

This ebook will cover the basics of how to setup and manage your own Google+ Page.

It’ll shed light on Google’s personalization capabilities, and even provide a brief glossary of all there is to know about Google+.

(c)2013, Hubspot, Inc.
www.hubspot,com

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Published by: ESB (Eat. Sleep. Books.) CONSULTING on Aug 25, 2013
Copyright:Attribution Non-commercial

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09/16/2013

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AN INTRODUCTIONTO GOOGLE+ FORBUSINESS.
A Stp & Statg Gi  Mats
A publication of
I   N   T   R  O  D  U   C  T   O  R  Y   
o
 
an introduction to google+ for businessan introduction to google+ for business
2 3
Intt ntnt is  mats wh a nw t th sbjt. This ntnttpia ins stp-b-stp insttins n hw t gt stat with this aspt  inbn mating an an its namntas. At aing it,  wi b ab tt basi mating tatis at t th tpi.
INTRODUCTORY
IS THIS EBOOK RIGHT FOR ME?
Nt qit s i this b is ight  ? S th bw siptin t tmin i  v maths th ntnt  a abt t a.Intmiat ntnt is  mats wh a amiia with th sbjt bt havn basi pin in ting statgis an tatis n th tpi. This ntnttpia vs th namntas an mvs n t va m mp ntinsan amps. At aing it,  wi  mtab aing pjts with thisaspt  inbn mating.
INTERMEDIATE
Avan ntnt is  mats wh a,  want t b, pts n th sbjt.In it, w wa  thgh avan ats  this aspt  inbn matingan hp  vp mpt mast  th sbjt. At aing it,  wi a nt n t t statgis an tatis, btas t tah ths hw t bsss.
ADVANCEDTHIS RESOURCE
 
AN INTRODUCTION TO GOOGLE+FOR BUSINESS.
FOLLOw ME ON TwITTER.@JAY_ZO
WrITTeN By JAy AcuNzo
Jay Acunzo leads content strategyand production at HubSpot, where heoversees the team of writers behind
the company’s award-winning blog
and 300+ ebooks and guides. Jaypreviously worked at Google on theGoogle+ and AdWords teams andhas helped build the content strategybehind several Boston startups.
An overly-proud Italian, Jay’s been
known to cook up a mean marinara.
FOLLOw ME ON TwITTER.@ANUMMEDIA
WrITTeN By ANuM HuSSAIN
Anum Hussain is an Inbound Content
Strategist at HubSpot, where shemanages content plans for variouscompany goals. She strategizeswhich content types, formats, andideas should be implemented foreach content plan, and then workson the execution and analysis ofeach. Anum was recognized inB2BMarketing Magazineas one of ten2013 Rising Stars.
 
an introduction to google+ for businessan introduction to google+ for business
4 5
 
32
CONTENTS.
0506
18
28
S
ince its inception 18 months ago, nearly 50% of companies rateGoogle+ as important to their business. And just last year
15% ofmarketers acquired a customer from this social channel
.
But it’s no wonder why. Google+ has attracted 500 million registered
users, growing into the second largest social networkas of January2013
. With its various redesigns, feature add-ons, and integrations withother Google products, it’s growing into a hub of marketing value.When Google+ was rst rolled out to businesses in November 2011, its
VP of Product Brad Horowitz told the
New York Times 
, “I expect brands
will notice this and will build marketing plans around it.” His statement
reinforces the business potential of Google’s social network.
This ebook will cover the basics of how to setup and manage your own
Google+ Page. We’ll shed light on Google’s personalization capabilities,
and even provide a brief glossary of all there is to know about Google+.
Introduction.12

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